Gen-Z is at the heart of the new Pandora ME collection

It's all about personalization and self-expression when it comes to jewelry, and Pandora knows this better than anyone else. Customization is in fact the trademark of the Danish company in the global jewelry market, offering endless combination possibilities, with the aim of making every jewel a unique piece. The concept of hyper-personalization evolves in the new collection of the brand, Pandora ME, oriented to Gen-Z and with a visual and digital language that reflects the multi-faceted style and the innovative mentality of the new consumers. Presented with a campaign rich of TikTok stars and new generation trendsetters like Addison Rae, Charli XCX, Donté Colley, Beabadoobee and Cecilia Cantarano, Pandora ME chooses a bold and fearless approach, expressed through mix-and-match jewelry, without rules of styling, which allow total creative power to the consumer. Each star wears the jewels of the collection according to their own point of view, their own vision of the world and their own unique style.

Gen-Z inspired

"Pandora ME has been reinvented to reflect the identity of the consumer and bring the brand's DNA and history into the future. We were inspired by the idea of connecting to a group of people driven by the power of imagination and creativity, a community that is deeply connected to the world of Pandora. We see the endless possibilities of personalization as a catalyst for self-discovery. It's all about identity, personal expression and telling your own story."

That's the point of view of creative directors A. Filippo Ficarelli and Francesco Terzo, who, inspired by the ideals of Gen Z, have incorporated pop influences of 90s-00s fashion in the new models, completely customizable depending on the mood or the outfit of the day. The collection is an invitation to give an authentic voice to everyone's values - in the case of Gen Z values often addressed to social and environmental issues but above all linked to freedom of expression and the celebration of diversity. Symbolic emojis, neon, pearls, bold colors and shapes allow those who wear Pandora ME jewelry to express their values and ideals.

The collection

Bracelets, necklaces, links, medallions and mini dangles allow the expression of everyone's uniqueness and adapt to any style. How? An original detail is the word link, which is inspired by the web links of the digital language to access new worlds and start conversations on and off the Internet; the links, like the other elements Pandora ME jewels are made up of, are available in different versions, with customizable colors, metallic shades, font styles and textures. The chains also represent the energy of the generation Pandora ME addresses to, taking notes from the pop-punk and hyper-pop aesthetics: adjustable and interchangeable, the chains intertwine with each other in infinite combinations and textures, transforming the jewel in a personal storytelling tool.