Dries Van Noten's flowery bouquet for Mytheresa
The new capsule is an ode to the power of flowers, patterns and bright colours
April 28th, 2022
Dries Van Noten renews its partnership with Mytheresa and presents an exclusive women's/men's capsule collection: 86 ready-to-wear garments and accessories featuring vibrant colors and floral patterns.
"I am honoured to launch this exclusive collection for women and men with Mytheresa, a treasured longstanding partner. With this collection that amplifies the vivacity and strength of expert traditional crafts from across the globe, we seek to encourage joyful optimism and abandon and spark carefree fun."
Commented Mr. Van Noten, who for spring/summer 2022 has created a series of cheerful yet easy and elegant garments that are inspired by both the electric pigments of the Holi festival in India and his passion for nature and gardening.
So anemones, daisies, chrysanthemums, alstroemeria flowers and anthuriums, with their orange, red, pink, yellow, green and blue, decorate tops, ultra-light kaftans, tailored dresses and suits, slouchy shorts, shirts and super-chic palazzo trousers. We find the same selection of patterns also in the line dedicated to men, where the real highlights are the many models of bowling shirts. The result of both the women's and men's designs is a selection designed for pick'n'mix styling that looks great for strolling in the warm sand by the sea or soaking up the sun's rays in the city. Tiffany Hsu, vice president of womenswear and childrenswear buying at Mytheresa, also thinks the new capsule evokes a desire for holiday and summer:
"We created a high summer collection that has a sportier approach that speaks to various types of clients, and we love the print dresses and kaftans the most. I am personally obsessed with the Hawaiian shirts, as they make me want to go on vacation instantly."
The launch of the collection is accompanied by an editorial directed by Mytheresa's Chief Creative Officer Julian Paul and shot by photographer Bruna Kazinoti, featuring models Yacine Diop, Delta van Melle, Ellen D and Alpha Dia.
The entire Dries Van Noten x Mytheresa capsule collection will be available exclusively on Mytheresa from 27 April 2022.