Sydney Sweeney is the star of Miu Miu's latest campaign

Miu Miu has always had the ability to choose the coolest emerging talents of the moment for its advertising campaigns. After Drew Barrymore, Chloë Sevigny, Elle Fanning, Emma Corrin and Ever Anderson, it's Sydney Sweeney's turn. The actress, who is currently enjoying a golden moment thanks to her roles as Olivia Mossbacher in The White Lotus and Cassie Howard in Euphoria, is the star of the campaign for the new Miu Wander bag, shot by Tyrone Lebon with creative direction by Lina Kutsovskaya and styling by Lotta Volkova. The result is a perfect match between the rebellious spirit of the characters brought to the screen by Sydney and "the twisted luxury energised by youthful rule-breaking" at the heart of Miu Miu's philosophy.

In images recalling stills from classic movies, Sydney clutches Miu Wander, the brand's latest it-bag. The hobo is distinguished by its characteristic Matelassé pattern and its curved lines, evoking those of the female body. Beautiful and functional, the new accessory of desire features a modern designer, enriched by simple, elegant details such as the comfortable handle that offers innate practicality, the ton sur ton metal lettering logo and the golden metal hardware. The plus? The bag has a green soul. In fact, it is made of regenerated nylon obtained by refining and processing plastic, fishing nets and textile fibers harvested from the ocean.