It will be an orange winter
Welcome new hot nuances in the fashion dictionary and in your wardrobe, such as Rust Married and Dragon Fire
January 4th, 2023
If Miranda Priestly existed not only in the world of The Devil Wears Prada, she would define the colour of the moment as "it's not just orange, it's not red, it's not copper, it's actually Rust Married". According to Pinterest, where there is orange, there is marriage. But not just any orange. Named in Italian as Cuori d'Arancio (Orange Hearts), it is a flambé orange, somewhere between the colour of passion and the vitamin fruit. And it is precisely this shade that couples choose for their most important day, not only for flashes on the wedding dress or bridesmaids dresses but also for decorations, from the bouquet to wedding favours and reception arrangements. This particular hint of colour, in warm copper or terracotta tones, no longer stops at being flaunted on the lips. Orange, which is always associated with optimism, adventure and creativity, has a great emotional charge. The data, on Pinterest, speak for themselves: the terra di Siena wedding theme has a peak of +695%, while the terracotta wedding bridesmaid dresses score +230% and the orange wedding dress outfit rises to +285%.
On the catwalk, this orange had a more creative nickname, going beyond the wedding and drawing from the vocabulary of The Game of Thrones: Dragon Fire was the favourite of many fashion houses, from Altuzarra to Alaïa, passing through Victoria Beckham and Max Mara. A choice that speaks volumes: there is a desire for positivity, rebirth and new beginnings. The Indians know this well - see the Sharma sisters in Bridgerton - who, for the pre-wedding of little Edwina, dressed in the same colour as turmeric, which, by the way, it is traditional to put in a liquid pose on the face, as if it were a mask, as a sign of future prosperity and good omen. To feel more modern, a great idea is to dress from head to toe in this colour. What's more, it has a hidden weapon: it exudes sensuality (and Emily in Paris wasted no time in showing us this in her third season).
Orange is in fact the colour one step away from red, associated with the second chakra and linked not only to emotions but also to sexuality. Translated: it represents inner energy, our most intimate and sacred fire. All the more reason to wear it. And according to the trend forecasting company WGSN, the evolution of colours between now and autumn/winter 2024-25 will not change much. Using the seven-figure analysis tool Coloro, it emerges that the distribution of colours on the colour wheel remains uniform. Warm colours will continue to dominate, and will be supported by an expanded palette of reds. Colour levels will remain high but increasingly balanced by saturation. For example, the Artisanal Red in vogue this year, unmistakable thanks to a hint of blue within it, will evolve towards a vitamin crimson. Orange, on the other hand, will evolve from copper into shades reminiscent of sunsets and desert sand, evolving into a flaming kumquat almost as red.