Miu Miu and New Balance are back with a new collaboration

In Lyst's "Year in fashion 2022" report, the brand that was unequivocally hailed as the most sought-after, sexy, cool, and famous of the past year was none other than Miu Miu. The brand is on everyone's lips - and on their feet. The fetish brand of Mrs. Miuccia's spring/summer 2023 collection has reached 23 million views on TikTok and more are to come. Yes, because it has just been announced that the brand will continue its friendship with New Balance in a collaboration that promotes three new replicas of the iconic 574 model. The New Balance x Miu Miu collab had already been declared a winner on the Parisian catwalk for spring/summer 2022. Inspired by the iconic silhouette of the 80s, the sneaker becomes one with the Miu Miu code made of fabrics, cuts, and stitching that re-elect the comfortable shoe as an expressive, as well as necessary, element of fashion in our daily lives.

The collection will be available from the end of February 2023 in three different versions. At the center of each sneaker is a common denominator: the white label New Balance x Miu Miu stands out like a snow-capped peak on a frayed blue denim canvas, in cognac or vintage white nappa versions. The visual execution of the collab launch was curated and immortalized by photographer and videomaker Moni Haworth. The campaign's protagonist is model Kayla Dunlap, who through a series of still and moving images, manages to interpret the perfect dialogue between two seemingly very different brands but united in innovation and respect for technique and tradition. Deconstructing and reconstructing are actions that are now part of Miu Miu's DNA, which hand in hand with New Balance, reaffirms the primal principle of fashion as a free expression of oneself.