Shawn Mendes collaborated with Tommy Hilfiger
Classics Reborn 23
March 27th, 2023
Tommy Hilfiger has unveiled Tommy X Shawn Classics Reborn, a capsule collection and campaign featuring Grammy-nominated singer-songwriter Shawn Mendes. The collaboration gives new life to timeless classics by designing fashion icons with sustainability in mind. The new collection, created in collaboration with Shawn Mendes, was inspired by Tommy Hilfiger's vision of 90s preppy fashion, which focuses on relaxed fits and original comfort. The collaboration embraces Mendes and Hilfiger's shared vision of sustainability and uses recycled and innovative materials.
The campaign brings together a number of the singer's friends and family, as well as sustainability advocates and next-generation creatives. Shawn is joined by his sister Aaliyah Mendes, artist, songwriter and close friend Jon Vinyl, art producer Mike Sabath, multi-dimensional artist Ahmad Cissé, author and model Maye Musk, designer Czarina Kwong, change advocate Deprise Lons and models Yvesmark Chery and Anita Jane Pathammavong.Tommy Hilfiger and Shawn Mendes also presented the new spring 2023 collection in Italy at the Tommy Hilfiger shop in Piazza Guglielmo Oberdan in Milan. Hilfiger and Mendes explained the inspiration, innovation and creative process behind the collection in conversation with guests and Tommy Together members. In the evening, Tommy Hilfiger and Shawn Mendes were hosted by talent and celebrities at Portrait Milano. Guests included singer-songwriter Madame, musicians Sangiovanni and Mara Sattei, actor Cristiano Caccamo and athlete Bebe Vio, who all wore Tommy Hilfiger dresses that matched their personal expressions.
Read nss G-Club's interview with Shawn Mendes here.