Soulland x Hello Kitty is the cutest collaboration of SS23

We met Soulland at the SS23 Copenhagen Fashion Week "Spring Devil" show, and it was anything but hellish. Now we are back to talk about the debut collection, which will be presented as a Special Project at the 102nd edition of the show. It's not just any collection, but a collaboration with Hello Kitty, marked by nostalgic childhood memories and genderless style.

Hello Kitty brightens up the Danish brand's designs with matching sets and outfits featuring the Sanrio heroine. A beige corduroy blazer is decorated with kitschy hearts and illustrations of the cuddly kitty. Unmissable is the fitted pink maxi dress that looks even more romantic with Hello Kitty, while a cozy black sleeveless turtleneck looks like a warm hug. Long-sleeved pink blouses, leggings, cozy hoodies, and graphic tees characterize the collection and offer a casual way to express our admiration for Hello Kitty.

The Soulland x Hello Kitty collection is available on the brand's website.