Miu Miu's FW 23 campaign
The Miu Miu girls in their daily catwalk
July 20th, 2023
Messy hair, nerd glasses and buttoned-up jumpers contrast with transparent culottes studded with rhinestones. The Miu Miu girls find themselves a little disoriented in these grey rooms, lost in their everyday lives. Zoë Ghertner's photographs capture fleeting moments. The campaign for the FW 23 - Miu Miu Live! - collection is all about movement. It can be fluttery like the transparent skirts that wrap around the body or rigid like structured leather jackets.
Lotta Volkova is the stylist of the FW 23 collection by Miu Miu
Lotta Volkova's styling is a play on contrasts and transparencies, revealing elements such as the elastic of tights, culottes and petticoats, contrasted with typical formal wear shapes or oversized garments. Trendy and super sophisticated!
The stars of the FW 23 campaign by Miu Miu
The faces of the campaign, directed by Edward Quarmby, are actresses Emma Corrin, Mia Goth and Zhao Jinmai, singer-songwriter Ethel Cain and models Amelia Grey Hamlin, Annabelle Weatherly and Zaya Wade.
To get a closer look at the iconic pieces in the collection, check out the still life pictures.
This adv campaign offers us everyday looks designed for a day at the office or behind a desk, playing with formal wear in an ironic or 'geek chic' way. The aesthetic that will enter our wardrobes will make us want to add a Miu Miu touch to our everyday looks. And this autumn, we'll all want to be Miu Miu girls!