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Y2K fashion campaigns to live a nostalgic summer

Here are the most glamorous images, straight from the archives

Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives
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Glossy magazines to read by the pool, or maxi billboards in the city's most glamorous streets. The high temperatures of these July days take us back to the super-hot atmosphere of the advertising campaigns of the early 2000s, with star photographers and celebrity models.


Why advertising campaigns were so important in the early 2000s?

They formed an imaginary. Especially in the era before social media, advertising campaigns were an important occasion of contact between the public and fashion brands, making their collection concepts easily accessible. For this reason, companies invested in stratospheric productions created in collaboration with the most sought-after professionals in the industry.

The most beautiful advertising campaigns of the 2000s

It's not just nostalgia for a time that is idealised because it was not fully lived, but also a desire to analyse and compare. We take you on a journey through the archives to rediscover the most beautiful campaigns of the early 2000s.

 

Dior SS 2000

Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462713
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462686
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462687
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462712
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Glowing skin and sexy poses, Gisele Buendchen and Rhea Duram live in a super-hot atmosphere where saddle bags and maxi necklaces stand out. In true John Galliano style, portrayed by Nick Knight.

 

Blumarine SS 2001

Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462703
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462704
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462705
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462701
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462700
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Tim Walker's pictures transport us into a dreamlike world of vintage beach diva clichés. All of them feature animal print animal motifs or dresses with embroidered flowers.

 

Miu Miu SS 2000

Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462709
Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462682
Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462681
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462683
Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462684
Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462685

The models jump into the pool clothed and dip their Miu Miu handbags into the water. Vincent Peters' shots take us to a villa in Beverly Hills.

 

Versace SS 2000

Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462688
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462689
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462714
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462716
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462715
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462690
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Amber Valletta, the face of the campaign, wears the iconic 'jungle dress' that launched Jennifer Lopez's career. In the pictures by Steven Meisel, the looks are super colorful.

 

Louis Vuitton SS 2003 

Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462697
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462708
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462707
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462706
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Eva Herzigova, scattata da Mert & Marcus, ci mostra quelle che quasi vent’anni dopo sarebbero diventate le borse second hand più desiderate: la collaborazione con l'artista Takashi Murakami. 

 

Roberto Cavalli SS 2001

Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462718
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462692
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462691
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462696
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462695
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462694
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462693
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The memory of an exotic holiday in which emerges the combination of colorful patterns. And a very young Mariacarla Boscono looks at us through her Bayonetta glasses, in perfect Y2K style. The photos are by Steve Hiett.

 

Calvin Klein SS 2005

Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462702
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Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives | Image 462699
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When Steven Meisel is in the game, even a simple rock becomes a fantastic location and thanks to Natalia Vodianova, it looks like the most comfortable place to sunbathe in a Calvin Klein total look. The colour harmony of these images is extraordinary.

A glamorous and carefree atmosphere. We would love to live our summer like if it was a Y2K campaign, between a dip in the pool in a Miu Miu dress and a party in the desert with Mariacarla Boscono.