Nike unveils new ESC collection

Yesterday, Inter defeated Torino 2-0: the journey towards victory for the league title has been incredible, and for the occasion, the Nerazzurri eleven wore the Every Stitch Considered collection in the moments leading up to the kick-off. What happens when one of the biggest players in sportswear like Nike meets the culture and technical expertise of Made in Italy? ESC was born, an acronym that stands for Every Stitch Considered and denotes a new type of wardrobe that reflects both quality and performance and the needs of the modern public, always on the lookout for essential garments but with a special twist.

The new collection Every Stitch Considered

ESC is a modern and unique take on traditional luxury, skilfully designed for everyday wear. If the current trend is to be seduced by garments or accessories to be used in a sporty context and integrated into everyday outfits, then the pieces in the new collection are sure to be well received. There are no highlights or recurring motifs, apart from the fine workmanship, the real strengths of the knitwear and outerwear pieces are their versatility and transversality. The added plus points of this sportswear-inspired lifestyle collection, apart from the enhanced quality and attention to detail, are the unique understanding of the body in motion, based on decades of scientific studies, combined with traditional Italian craftsmanship.

American sportswear meets Made in Italy

"If you have a body, you are an athlete." Nike firmly believes this. And every athlete, whether running the 100 meters or walking the dog, needs to feel comfortable, protected and, why not, cool. To achieve these goals, it was essential to combine comfort with quality. And this is where Made in Italy's expertise and worldwide reputation for excellence comes into play. All the garments in Every Stitch Considered are the result of the meticulous attention to design combined with the comfort of the garments and with the legendary craftsmanship of Italian makers. This results in jackets, T-shirts and trousers with design elements such as stitching, zips or the careful study of volumes that significantly enhance the value of the Nike style and express the care characteristic of Made in Italy. 

A debut under the banner of sport 

The ESC x Inter debut on the women's football derby between Inter and Milan, which took place on 25 November at the Gianni Brera Civic Arena. Flaminia Simonetti, Chiara Robustellini, Agnese Bonfantini and the other players of the Nerazzurri team confirmed the 25-year relationship between Nike and Inter by wearing some garments from the women's collection as well as other unisex and men's products, all in black and featuring the Swoosh and the team crest as well as elements celebrating the bond between Nike and Inter. That the new collection was unveiled on this occasion is anything but a coincidence, but an opportunity to test the comfort, versatility and coolness of the ESC collection and give an indication of its style potential in everyday life.

The collection seems, in fact, suitable for the athletes, but also for any person who lives the urban environment always on the move, between a thousand work and private commitments. ESC, with its versatile items distinguished by sophisticated materials, is perfect to wear throughout the day: from breakfast in the morning to a business meeting, from an aperitif with friends to a session at the gym.