New Balance 530, the new sneakers in collaboration with Miu Miu

Miu Miu is unstoppable: an upcycled collection, a lingerie line, an entry into the beauty business and now a new collaboration. Not content with being one of the top 3 most coveted, coolest and most famous of the past year, the Miuccia Prada-led brand is stylishly combining social virality with quality and is ready to present its new partnership with New Balance to the world. The protagonist of a restyling that reflects the mood between sportswear and preppy style, brought to the catwalk with the SS24 collection, is the New Balance 530.

Launched in 1992 as a performance shoe, the New Balance 530 was characterized by its minimalist design and structure that combined suede and mesh fabric. The 2024 version retains comfort, character, reliability and functionality, but is completely deconstructed and its proportions have been reinvented with the introduction of an ultra-flat sole. The result is the 530 SL, a super-lightweight sneaker with a "live-in" effect, available in both distressed suede in warm, natural tones and untreated suede and mesh fabric in classic black and white. The special detail? The laces, which come in a variety of materials, including leather and sail cord, so the wearer can customize them to suit their personal style.

The arrival of the 530 SL New Balance x Miu Miu in stores is accompanied by an advertising campaign photographed by Alessandro Furchino Capria and styled by Lotta Volkova. In front of the photographer's lens are Peris Adolwi, Julie Hoomans and Florine Wildeboer, portrayed in an intimate, private setting with white walls and crumpled sheets. The mood is relaxed and playful, as if these are stolen moments in which the viewer can revisit or reflect on their own thoughts, encouraging free self-expression. Just as Miu Miu always does. Also in the new collaboration with New Balance.