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The colors we will wear until the end of summer and beyond

According to SS24 fashion shows and the coolest girls on Instagram

The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram

White? In summer? Pure avant-garde. Yes, it’s a basic color, fresh, clean, and perfectly suited for seasonal looks. But there are many other shades we can play with in the coming weeks, even including them in our autumn essentials. Let's abandon banality, and embrace sorbet tones, pastel shades, and neon accents that add a bit more character to neutral tones. From now until the end of summer and beyond, our wardrobe will be tinged with yellow, purple, blue, pink, but also brown, gray, and the indispensable black. The Peach Fuzz, declared by Pantone as the Color of the Year 2024, gains intensity and transforms into apricot, purple fades to an elegant pale lilac, blue gives way to a dusty blue that literally feels like it refreshes summer looks, while red turns dark, like a juicy cherry you can’t wait to bite into. Green, as shown by recent fashion weeks, remains a protagonist, in every shade from forest green to mint green to neon, which, thanks to Charli XCX and her latest album, is now the symbol of Brat Summer. The true must-have, the cool and chic color to flaunt from July onward, is butter yellow. The secret to its success? Versatility, but also its discreet brightness. There are many chromatic options to wear, and we suggest 5 perfect for late summer outfits (but not only!).

Brat Green

The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518936
Gucci
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518937
Benetton
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518935
David Koma
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518934
Vivetta
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518933
Ulla Johnson
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518938
Tod's
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518939
Soeren Le Schmidt
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518940
Emilia Wickstead

Mood: green is much more than the color of hope. Associated with the heart chakra, it is synonymous with security, and according to color therapy, it has the power to relax muscles, reduce stress levels, and instill the calm needed to achieve one's goals. Specifically, lime green, a vibrant shade that mixes green with yellow, is often used to evoke feelings of energy, a boost of positivity, vitality, youth, and enthusiasm.

On the catwalk: before Charli XCX brought it back, Sabato De Sarno used it at Gucci to make jackets and miniskirts special, the Danish designer Soeren Le Schmidt and Tod’s chose it to give a twist to power suits and office outfits, Vivetta paired it with ostrich feathers, while Benetton dyed elegant knit sets in this color.

Sounds like: Charli XCX "360"

Wear it like: recently Alessandra Airò wore a flowing brat green evening dress for a special event; Reneé Rapp opted for a cropped top with an abstract pattern in green and black; Irene Kim couldn’t resist the SS24 Gucci trench.

Butter Yellow

The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518680
Loewe
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518673
Zimmermann
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518674
Philip Lim
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518675
Versace
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518676
Louis Vuitton
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518677
Bottega Veneta
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518678
Jacquemus
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518679
Bally
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518681
Philosophy by Lorenzo Serafini
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518682
Philosophy by Lorenzo Serafini

Mood: In color psychology, soft yellow evokes feelings of calm, peace, serenity and joy. It is a light, almost innocent shade symbolizing happiness and optimism. It shares the same warmth as brighter yellow, but its muted appearance gives it softness and delicacy, which translates into sophistication when it comes to style.

On the catwalk: it is the most popular shade of the SS24 fashion shows. There are so many brands that have smeared butter yellow in their collections, using it to make chic slip dresses, suits and shorts. From Loewe's very famous evening dress to JacquemusBallyPhilosophy by Lorenzo SerafiniBottega VenetaPhilip Lim e molti altri.

Sounds like: Lorde "Yellow Flicker Beat"

Wear it like: Caroline Lin and @monikh pair it with black pieces, Chloe Lecareux enhances its sunny and bucolic mood with a tennis dress, but also with a simple shirt, while @amina.ladymya and Elsa Hosk love its refined side and chose it for long dresses with a wow effect.

Powder Blue

The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518686
Versace
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518688
Prada
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518691
Supriya Lele
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518690
Proenza Schouler
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518689
Tod's
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518687
Fendi
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518685
The Attico
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518684
Laquan Smith
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518683
Akris
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518693
MSGM

Mood:  The soft shades of powder blue (baby blue or ice, if you prefer) possess a certain innocence that evokes calmness, loyalty, spirituality, transcendence. Wearing it is said to soothe the spirit and alleviate unconscious fears.

On the catwalk:  this delicate shade has been spotted everywhere in SS24:  Proenza SchoulerAkrisMSGMLaquan SmithThe Attico  and among the proposals give many other brands. A few examples? Prada  with its ethereal and “fluttering” creations, Fendi's elegant slip dresses and cut-out models or touches of light blue popping up under fringed dresses by  Bottega Veneta.

Sounds like: Velvet Underground  "Pale Blue Eyes"

Wear it like: Elsa Hosk who looks super cool in her tight, pale blue long dress.

Apricot Crush

The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518955
Fendi
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518959
Cavalli
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518958
Casablanca
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518957
Missoni
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518956
Marni
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518952
Zimmerman
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518953
David Koma
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518954
Louis Vuitton
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518951
Ahluwalia
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 518960
Rick Owens

Mood: Vitaminic, cheerful, positive, orange symbolizes understanding, wisdom, balance and ambition. Because of these characteristics, crystal therapy and alternative medicine associate it with enthusiasm and fun. In short, wearing them gives a good dose of optimism, spontaneity and openness to others.

On the catwalk: from Peach Fuzz to the brightest and most vitaminic variants, orange gave a sunny touch to the season's fashion. Emilia Wickstead and Marni chose it for creations reminiscent of delicious sorbets, Casablanca, on the other hand, enhanced its beach vibes, Zimmerman and Cavalli recreated sunset tones, David Koma preferred a more vibrant version, while at Fendi and Missoni apricot crush is the secret to elegant long dresses.

Sound like: Erykah Badu "Orange Moon"

Wear it like: @amina.ladymya bought an apricot naked dress that will make her the coolest girl in the room, Emili Sindlev preferred a simple orange tee that matched with chip packets.

Lilac

The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 519041
Philip Lim
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 519038
Zimmermann
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 519039
Tom Ford
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 519040
AZ Factory
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 519042
Priscavera
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 519043
Maison Margiela
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 519046
Emporio Armani
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 519045
Courreges
The colors we will wear until the end of summer and beyond According to SS24 fashion shows and the coolest girls on Instagram | Image 519044
Blumarine

Mood: Purple is related to the third eye chakra that represents the center of our intuition and is considered a psychic color, used to connect to spirituality and magic itself. Cleopatra and Claude Monet adored it in all its shades, even in the more muted one named after the flower, lilac. Eccentric, free and optimistic, this color evokes a sweet, endearing and welcoming personality.

On the runway: the high-necked dresses by Courrèges in light and saturated lilac are unforgettable, Emporio Armani chooses this shade pe total look to show off from morning to evening, Blumarine gives it a sensual touch by playing with sheer fabrics, while at Tom Ford it colors power sui with a rock'n roll feel.

Sounds like: Jeff Buckley "Lilac Wine" 

Wear it like: Kendall Jenner wearing a Courreges model to enjoy a sunset on a boat.