The colors we will wear until the end of summer and beyond

White? In summer? Pure avant-garde. Yes, it’s a basic color, fresh, clean, and perfectly suited for seasonal looks. But there are many other shades we can play with in the coming weeks, even including them in our autumn essentials. Let's abandon banality, and embrace sorbet tones, pastel shades, and neon accents that add a bit more character to neutral tones. From now until the end of summer and beyond, our wardrobe will be tinged with yellow, purple, blue, pink, but also brown, gray, and the indispensable black. The Peach Fuzz, declared by Pantone as the Color of the Year 2024, gains intensity and transforms into apricot, purple fades to an elegant pale lilac, blue gives way to a dusty blue that literally feels like it refreshes summer looks, while red turns dark, like a juicy cherry you can’t wait to bite into. Green, as shown by recent fashion weeks, remains a protagonist, in every shade from forest green to mint green to neon, which, thanks to Charli XCX and her latest album, is now the symbol of Brat Summer. The true must-have, the cool and chic color to flaunt from July onward, is butter yellow. The secret to its success? Versatility, but also its discreet brightness. There are many chromatic options to wear, and we suggest 5 perfect for late summer outfits (but not only!).

Brat Green

Gucci

Benetton

David Koma

Vivetta

Ulla Johnson

Tod's

Soeren Le Schmidt

Emilia Wickstead

Mood: green is much more than the color of hope. Associated with the heart chakra, it is synonymous with security, and according to color therapy, it has the power to relax muscles, reduce stress levels, and instill the calm needed to achieve one's goals. Specifically, lime green, a vibrant shade that mixes green with yellow, is often used to evoke feelings of energy, a boost of positivity, vitality, youth, and enthusiasm.

On the catwalk: before Charli XCX brought it back, Sabato De Sarno used it at Gucci to make jackets and miniskirts special, the Danish designer Soeren Le Schmidt and Tod’s chose it to give a twist to power suits and office outfits, Vivetta paired it with ostrich feathers, while Benetton dyed elegant knit sets in this color.

Sounds like: Charli XCX "360"

Wear it like: recently Alessandra Airò wore a flowing brat green evening dress for a special event; Reneé Rapp opted for a cropped top with an abstract pattern in green and black; Irene Kim couldn’t resist the SS24 Gucci trench.

Butter Yellow

Loewe

Zimmermann

Philip Lim

Versace

Louis Vuitton

Bottega Veneta

Jacquemus

Bally

Philosophy by Lorenzo Serafini

Philosophy by Lorenzo Serafini

Mood: In color psychology, soft yellow evokes feelings of calm, peace, serenity and joy. It is a light, almost innocent shade symbolizing happiness and optimism. It shares the same warmth as brighter yellow, but its muted appearance gives it softness and delicacy, which translates into sophistication when it comes to style.

On the catwalk: it is the most popular shade of the SS24 fashion shows. There are so many brands that have smeared butter yellow in their collections, using it to make chic slip dresses, suits and shorts. From Loewe's very famous evening dress to Jacquemus, Bally, Philosophy by Lorenzo Serafini, Bottega Veneta, Philip Lim e molti altri.

Sounds like: Lorde "Yellow Flicker Beat"

Wear it like: Caroline Lin and @monikh pair it with black pieces, Chloe Lecareux enhances its sunny and bucolic mood with a tennis dress, but also with a simple shirt, while @amina.ladymya and Elsa Hosk love its refined side and chose it for long dresses with a wow effect.

Powder Blue

Versace

Prada

Supriya Lele

Proenza Schouler

Tod's

Fendi

The Attico

Laquan Smith

Akris

MSGM

Mood:  The soft shades of powder blue (baby blue or ice, if you prefer) possess a certain innocence that evokes calmness, loyalty, spirituality, transcendence. Wearing it is said to soothe the spirit and alleviate unconscious fears.

On the catwalk:  this delicate shade has been spotted everywhere in SS24:  Proenza Schouler, Akris, MSGM, Laquan Smith, The Attico  and among the proposals give many other brands. A few examples? Prada  with its ethereal and “fluttering” creations, Fendi's elegant slip dresses and cut-out models or touches of light blue popping up under fringed dresses by  Bottega Veneta.

Sounds like: Velvet Underground  "Pale Blue Eyes"

Wear it like: Elsa Hosk who looks super cool in her tight, pale blue long dress.

Apricot Crush

Fendi

Cavalli

Casablanca

Missoni

Marni

Zimmerman

David Koma

Louis Vuitton

Ahluwalia

Rick Owens

Mood: Vitaminic, cheerful, positive, orange symbolizes understanding, wisdom, balance and ambition. Because of these characteristics, crystal therapy and alternative medicine associate it with enthusiasm and fun. In short, wearing them gives a good dose of optimism, spontaneity and openness to others.

On the catwalk: from Peach Fuzz to the brightest and most vitaminic variants, orange gave a sunny touch to the season's fashion. Emilia Wickstead and Marni chose it for creations reminiscent of delicious sorbets, Casablanca, on the other hand, enhanced its beach vibes, Zimmerman and Cavalli recreated sunset tones, David Koma preferred a more vibrant version, while at Fendi and Missoni apricot crush is the secret to elegant long dresses.

Sound like: Erykah Badu "Orange Moon"

Wear it like: @amina.ladymya bought an apricot naked dress that will make her the coolest girl in the room, Emili Sindlev preferred a simple orange tee that matched with chip packets.

Lilac

Philip Lim

Zimmermann

Tom Ford

AZ Factory

Priscavera

Maison Margiela

Emporio Armani

Courreges

Blumarine

Mood: Purple is related to the third eye chakra that represents the center of our intuition and is considered a psychic color, used to connect to spirituality and magic itself. Cleopatra and Claude Monet adored it in all its shades, even in the more muted one named after the flower, lilac. Eccentric, free and optimistic, this color evokes a sweet, endearing and welcoming personality.

On the runway: the high-necked dresses by Courrèges in light and saturated lilac are unforgettable, Emporio Armani chooses this shade pe total look to show off from morning to evening, Blumarine gives it a sensual touch by playing with sheer fabrics, while at Tom Ford it colors power sui with a rock'n roll feel.

Sounds like: Jeff Buckley "Lilac Wine" 

Wear it like: Kendall Jenner wearing a Courreges model to enjoy a sunset on a boat.