Watches are the new special occasion gift

When you think of marking a special occasion, typically it's with commemorative gifts —jewelry, trips, bottles of nice wine, etc. However, a new trend is on the rise—gifting luxury watches. That’s right—put your diamonds away and pull out the vintage OMEGA. Luxury watches, especially vintage ones, are a huge investment both monetarily and emotionally. With a rich history of craftsmanship, most luxury watches represent much more than a timepiece, which is why this trend is on the rise. Whether for pregnancies, anniversaries, weddings, or even proposals, more people are shifting to the timeless gift of a luxury watch.

The vintage watches reinassance

For example, recently, a couple on TikTok shared that they’ve collected different vintage watches over the course of their relationship. They choose a watch they both like, save up, and wait for the perfect moment to invest in this gift together, making it even more sentimental and special. If you have a special occasion coming up, here are a few luxury watches to consider saving up for or investing in with your partner.

Gift to symbolize adventure — OMEGA Speedmaster

Swiss-made watches not only hold their value; their timeless design makes them perfect for any occasion. Both vintage and new Speedmaster timepieces are crafted with extreme detail and precision, making them perfect for a long-term investment. With a rich history of adventure, they are great for commemorating a new adventure.  

Gift to symbolize strength — Rolex Submariner

Rolex, another Swiss-made watch manufacturer, is much more than the watch of celebrities and professional athletes, it’s a brand that prides itself on craft. One of the first diver’s watches, the Submariner is known for its durability, making it perfect for occasions where you want to symbolize strength and togetherness. 

Gift to symbolize dedication — Jaeger-LeCoultre Reverso

Originally crafted to protect the watch face in polo matches, the Reverso is one of the most innovative watch designs, featuring a watch face that flips around to reveal a stainless steel backing. With an art deco design, this piece is a representation of class, elegance, and ingenuity and a perfect gift to symbolize lasting dedication.

Engagement watches: why do we like them so much?

Luxury watches are more than just a gift that says you’re investing in someone, they memorialize moments in time, literally and figuratively. Additionally, they are a gift that can be enjoyed together in a way that gifting something like jewelry is more difficult to do. This is why even in some cases, some couples are choosing to forgo engagement rings in favor of engagement watches as a more sentimental exchange of gifts.