The corporate goth style of Jenna Ortega

Jenna Ortega, at the Venice Film Festival promoting Beetlejuice Beetlejuice with Winona Ryder and Tim Burton, cements and definitively perfects corporate goth, also known as soft or clean goth, one of TikTok's most discussed micro-trends. What is it? It’s a work-friendly take on the 80s goth trends, adapted to contemporary lifestyles for girls who need to go to the office and not get called out for missing the dress code, but who also don't want to give up their slightly alt inclinations.

Corporate Goth and the TikTok Controversy

Not everyone loves this dilution of goth. In fact, some scream about posering and argue that being alt means being alternative, mocked, and excluded for their extreme looks, and that a fashion alternative without these real drives cannot exist sincerely. Furthermore, there are those who bring up the more social and political roots of subcultures, their way of subverting aesthetic ideals, which is very important, for example, for women, who by choosing make-up that repels and rejects or an outfit that rejects traditional beauty, send a message to the male gaze.

Jenna Ortega's Looks in Venice are a Masterpiece of Balance, on the Red Carpet and Off

Jenna Ortega, indifferent to these controversies. Since the days of Wednesday, the Netflix series that made her famous and known worldwide, she has been incorporating alt elements and influences from subcultures into her red carpet and off-duty looks, both in clothing and makeup, and she does it very well, thanks in part to her stylist Enrique Melendez. Her arrival in Venice, naturally by boat, was marked by a striped black Desigual mini dress, with black socks and white shoes and bag. On her face, large sunglasses, also black. A touch of color for the red carpet of the premiere, with a custom red dress by Christian Dior and red makeup with her hair tied up and a free fringe on her forehead. Impossible not to think of Lydia Deetz from the first Beetlejuice. Red, but deep, almost burgundy, the suit with prominent shoulder pads by Paul Smith, for the press meeting. And power suiting becomes super alt.

Winona Ryder's Contribution

For the Venetian adventure, Ortega had her corporate goth style ally in her co-star, Winona Ryder. The actress from Stranger Things and the protagonist of the first chapter of the saga showcased a black and white dress with a tie and tulle by Chanel. The hair? A super glossy updo with a wispy fringe, and here too, references (both to the film and to the 80s goth styles) abound. In London, however, she chooses Prada. And credit goes to her stylist, Erica Cloud.

Not Only Festival: the Premiere in London and the 'Taste' Video with Sabrina Carpenter

This explosion of style, all to be copied and reproduced in everyday life, even without red carpets, didn’t stop at the prestigious Italian festival, on the contrary. In London, Jenna showcased a custom Harris Reed dress, and shortly before, we were able to admire her in all her splendor in the Taste video with Sabrina Carpenter. Here, the two girls, one in black and one in white, with contrasting looks from the hair down, had fun referencing as many horror and cult films as possible, creating a contemporary -core meeting, perfect for our Pinterest mood boards.