Happy Birthday L'Essenziale by Atelier VM

Not just an accessory. Much more than a piece of jewelry. L'Essenziale, the iconic bracelet welded onto the wrist by Atelier VM, is a gold thread that intertwines with the life of the wearer. Like a tattoo, it blends with the skin and becomes an expression of a personal and indissoluble bond, with oneself and with the world. It seals and tells stories of love, friendship, mother-daughter connections, inner and real journeys, small achievements, and important moments, joys and sorrows. Since its launch in 2014, L'Essenziale has become a manifesto of aesthetic and emotional minimalism, perfectly embodying the vision of Atelier VM and its founders, Marta Caffarelli and Viola Naj Oleari, to create wearable works capable of weaving emotions and sensitivities.

The new Atelier VM charms

To celebrate the tenth anniversary of L'Essenziale, Atelier VM introduces the Rosa dei Venti and Stella Polare charms, two symbols tied to the stars, to be worn as a reminder that even in the most uncertain moments of life, there is always a star, an inner compass, that lights and guides our path. Specifically, while the Stella Polare is a beacon in the sky guiding every traveler, the Rosa dei Venti embodies the mystery of exploration, alluding to the personal journey and the wisdom needed to chart one's course. This homage to the ability to navigate life's complexities is translated by Atelier VM into delightful charms made of 18kt gold and precious stones, to be attached to L'Essenziale, making the gold thread welded onto the wrist even more unique and special.

Atelier VM's new campaign for L'Essenziale

"A golden thread to express what has no physical form, but which we feel more deeply than anything: friendship" or "To reconnect with myself, if I ever lose my way again" or "What you are to me, the essential... and since you are everything, I am only a part of you." These are some of the phrases and emotions inspired by L'Essenziale and conveyed in the street-style photography campaign for the tenth anniversary of Atelier VM's bracelet. Fabrizio Ruffo, a longtime friend and collaborator of the brand, captured the different facets of love in ten black-and-white photos, of people connected by real emotions.