New Balance 740: If there is a wrong way to wear them, we haven't thought of it

There are sneakers that stay close to our hearts, accompanying us through the most important moments of our lives, from moving to a big city to training for a marathon, from starting a new course of study to landing our dream job. The kind that makes you say, "I remember, during that time I wore only those, with everything!" Among them are definitely the New Balance 740, which the brand has decided to bring back to the market, just in time for fall.

The New Balance 740, from running to everyday life

This iconic 2000s running shoe model has been transformed into a versatile and essential piece for everyday wardrobes. The 740 stands out in the world of classic running shoes by staying true to its original design. Initially loved by runners for its reliability and superior comfort, the 740 quickly gained timeless prestige. Today, New Balance is reintroducing it, keeping the original features that made it a classic, while adapting it to everyday style.

Not just a reinterpretation, Brian Lynn's words

"The 740 is not just a reinterpretation, but a true rediscovery of what made the original model special. We have preserved the essence of the shoe, ensuring that this new version delivers the same comfort loved by runners, but with a design perfect for modern wardrobes," says Brian Lynn, Global Vice President of Lifestyle at New Balance.

Key features to watch

The 740 combines the best of both worlds, blending the technical specifications runners appreciate with a style perfect for casual, everyday wear. From the cushioned sole to the breathable upper, every element of the new 740 is designed to offer unparalleled style and comfort. Key features of the new New Balance 740 include superior comfort thanks to soft cushioning and support, a timeless design that recalls the original but adapts to the contemporary, a breathable mesh upper, synthetic material details, quick lacing, a rubber sole, and of course, the N logo, making it recognizable and loved by all. The New Balance 740 will be available globally at selected retailers and on the New Balance website.