Zendaya and On present their latest campaign

Zendaya is riding a wave of success. Engaged in high-profile projects, she has become the face of a new generation of dynamic, stylish actresses celebrated by critics and fans alike. Her latest adventure? A new campaign with On, focused on the power of movement and wellness, set against the epic scenery of the Swiss Alps. In the campaign, the actress and fashion icon showcases pieces from the new Fall/Winter 24 Movement collection, highlighting the importance of new experiences through movement, exploration, and human connection.

Zendaya in Switzerland for On

During her visit to Switzerland, Zendaya explored the tranquil surroundings and visited On Labs in Zurich, where she deepened her bond with the On team, solidifying her ongoing collaboration with the Swiss sportswear brand. "Spending time with On in Switzerland was incredibly inspiring. People are always outdoors, exploring the natural landscape, which is so refreshing. I loved taking a walk around the lake and getting some ice cream in town," said Zendaya. "My day always feels better when I can find joy in little things, like connecting with new people and enjoying nature when I can. I think this campaign really captures that feeling."

About the Campaign

The campaign was filmed in Vals, an idyllic mountain village, where Zendaya spent time exploring with On. In brief vignettes across the Swiss mountains, the actress shares personal reflections on the role of movement and wellness in her life, including exploring new forms that push her beyond her comfort zone. Through this campaign and their ongoing collaboration, On and Zendaya aim to inspire a generation to find small, daily acts of movement that can make a meaningful difference. "Collaborating with Zendaya on a campaign that pays homage to On’s birthplace has been incredibly rewarding," said David Allemann, co-founder of On. "It’s been amazing to expand our partnership with a campaign that authentically showcases her personal experience with movement and wellness."