7 Made In Italy brands to discover this spring

Made in Italy has always been synonymous with taste, quality, and innovation worldwide. However, if we only focus on the established names of historic Maisons, we risk losing sight of those emerging brands that, with boldness and creativity, are redefining future trends or revisiting past traditions with a fresh and intriguing approach.

Let’s take, for example, LAG World, brand founded by creator Luigi Giaretti that boasts an incredibly distinctive image, designed specifically for those who love geometry, linear shapes, shadows, and bold movements. This accessories brand, in line with contemporary sensibilities, addresses a genderless audience, allowing people to showcase its creations as an integral part of their style. Reminiscent of the iconic ‘90s and 2000s with nods to Mugler and Rabanne, it has certainly not gone unnoticed: it has even made its way to Los Angeles, where we have seen it worn by  Kylie Jenner, Halsey and Julia Fox.

This spring, we want to introduce you to a new generation of Made in Italy brands making their mark on the scene, bringing freshness and originality to a constantly evolving industry. At nss G-Club, we have selected the most promising fashion and lifestyle brands to keep an eye on as the warm season begins. They blend tradition and modernity, innovative materials, and cutting-edge design while maintaining the high quality they promise.

Made in Italy brands to discover this spring

AllHours

Allhours  is a Made in Italy brand that stands out for its vision, embracing comfort, style, and functionality in the best possible looks. Born with the intention of catering to an increasingly fast-paced society, AllHours offers collections designed for a dynamic and versatile lifestyle where the concept of “time” is central, making it a truly unique brand.

AllHours is characterized by minimalist and contemporary lines, with special attention to details and materials. The collections range from casual wear to more sophisticated pieces, always striking the perfect balance between style and functionality. The color palette is typically understated and elegant, perfect for every season and particularly suited for a softer spring, with neutral and refined tones that allow each piece to be easily paired with others and with bolder accessories—making life easier and faster! Also, it's sustainable.

Sketch Club

Sketch Club was born from Virginia’s passion for accessories. With a range of colorful bijoux that follow the latest trends while maintaining a strong personal touch, the brand satisfies even the most demanding customers. From carefully selected materials to a fresh and youthful branding concept, there is something for everyone.

For this spring, we recommend its standout product: the bandana choker with charms—impossible to go unnoticed—offering a boho-chic touch that is making a comeback, both on runways and in our Pinterest boards.

The Tibetan horn, one of our personal favorites, is a fascinating symbolic and cultural element that has also found its way into jewelry and accessory design. Think, for example, of Tom Ford’s iconic Mombasa collection for YSL.

Lullabi Bags

Lullabi Bags was born in August 2023 from the fusion of Ludovica and Bianca’s nicknames, with the aim of creating unique accessories that celebrate individuality and authenticity. Their creations stand out for originality, sustainability, and craftsmanship. Each bag represents not just an accessory, but a piece of passion and creativity, designed for those who choose to wear the value of an idea brought to life.

The Olivia Clutch Bag is Lullabi’s flagship product and comes in a variety of dedicated shades: for spring, we have "Raspberry Kiss," a striking raspberry hue, and "Bubble Bath," a fresh, spring-like aqua green. For upcoming Easter holiday trips, we can also opt for the "Lavender Flowers" beauty bag, a hand-made case in 100% cotton—a delightful way to store our favorite make-up, skincare and haircare products.

Lumino Candele

What reminds us of a season more than its scent? Spring brings the fragrances of blooming flowers that color city corners and garden hedges. Lumino was born from Sara’s passion for timeless elegance and her desire to carry on the artisanal tradition. It all started in a small workshop overlooking the Mediterranean, where unique candles were crafted to tell stories through refined fragrances and designs.

In addition to classic scents like jasmine, the king of flowers, myrtle, a fresh and rustic note, and sweet azalea, upcoming limited editions will celebrate special occasions: for Easter, an olive wood scent; for Mother’s Day, an evocative patchouli; and for summer, a fruity and juicy peach.

Made from artisanal soy wax, these candles reflect the brand’s commitment to sustainability. Soy wax is biodegradable and derived from a renewable resource, unlike paraffin wax, which is petroleum-based. Additionally, soy wax candles burn longer than paraffin candles, making even Lumino’s travel-size options long-lasting and capable of filling your home with all the spring scents you desire.

ViBi Venezia

Their motto is "It takes two to tango!" Indeed, this brand was founded by two sisters, Viola and Vera, who turned their love for Venice and furlane (traditional Venetian slippers) into the world of ViBi. The furlana is, by definition, Venice’s signature slipper, but for some time now, it has been at everyone’s feet—or are we all at its feet? Often associated with the “radical chic” and Milan’s fashionable elite, it is actually a refined yet practical choice for spring.

With its simple yet sophisticated silhouette, this footwear echoes the comfort of vintage slippers while being enriched with modern details and colors that enhance its versatility. The best part? They come in a wide range of shades, from bold mustard yellow to sophisticated midnight blue, making ViBi’s furlana the perfect balance between neutral elegance and vibrant statements.

Our favorite model is Brigitte. Handmade like all the others, in velvet with a rubber sole, but with something that sets it apart: a grosgrain lace closure. In addition to being a symbol of high sustainable craftsmanship, ViBi also commits to planting a tree with Green Future Project.

Wadada

Wadada is a Turin-based brand that transports us to personal, ethnic, vintage, and dreamy worlds with its handcrafted jewelry, entirely made in Italy. A love for vintage, aesthetic research, unique stories to tell, and a touch of irony—meeting them at a market is pure luck.

Its signature pieces are the "Stupendoli", and they truly live up to their name! The magnificent lucky ladybug pairs well with everything and is the perfect charm for this new spring beginning. Love luck? Acing an exam? That promotion you’ve been hoping for? A vintage porcelain ladybug is just what you need. All the materials used to make the stupendoli are salvaged from old stock, as are the illustrations, which are also vintage.

Small porcelain cabochons are third-fired and mounted on a brass base. The chain, 70 cm long, has no clasp, and is decorated with a small bead, matching the subject of the pendant, and is salvaged from old jewelry or old stock.

VieL

VieL bases its foundations on solid pillars: Made in Italy, eco-sustainability, inclusiveness and women empowerment. The brand was born from Veronica's desire: to make swimwear with a perfect fit that enhances every figure. Modeling is taken care of in every detail in the laboratory in Campania, where only 100% Made in Italy products are made.

The added value, in addition to organized research based on the female body, is that VieL also creates made-to-measure garments, like a true traditional tailoring, perfect for those who are looking for a totally unique underwear or bikini capable of enhancing their every shape.

EcoLingerie, as well as EcoBikini, is sustainable, inclusive and 100 percent made in Italy. The first sustainable, tailored underwear collection created to set every woman free and wear a second skin that gives the best support.