Naples is colored with iBlues for the launch of the new capsule collection, Magical Women
With a week-long takeover and many surprises in the heart of the Campania capital
G-Club
April 10th, 2025
April 10th, 2025
What makes a woman magical? iBlues explores this question in its latest capsule collection, Magical Women, designed in collaboration with artist Tania Grace Knuckey. At the heart of the collection are bold, colorful prints in shades of red, light blue, and navy, offering a new interpretation of the feminine archetypes found in tarot cards. To mark the brand’s 50th anniversary, this capsule serves as the perfect spark for a full-on takeover of the city of Naples, which is about to be swept away by the brand’s magic, founded in 1975.
The iBlues Takeover in Naples
Style, creativity, plenty of surprises, and a hint of mystery—this is the Neapolitan takeover organized by the brand to celebrate its community with an experience that’s anything but ordinary. It all begins on April 11 with a special breakfast at Caffè Cimmino, located at Via Gaetano Filangieri 13, starting at 10:30 AM. This historic hotspot in Naples, a symbol of the meeting point between tradition and modernity, will be taken over by iBlues for a full seven days. Guests can expect plenty of surprises, including the chance to get their tarot cards read by expert fortune-teller Sara Quattromani during the morning of April 11. Can’t make it that day? Don’t worry—the takeover runs through April 18. And that’s not all!
After grabbing a coffee at Caffè Cimmino, head over to the MyStoreGallery at Via Carlo Poerio 6, where you can see the Magical Women capsule collection in all its beauty—up close and personal. You might even walk away with a personalized surprise, such as a tote bag or a custom tarot deck. It’s just a 4-minute walk.
In short, it will be a true celebration of the iBlues woman—strong, magical, and full of personality. It’s not just about the new capsule collection, but also and above all about the brand’s local community in Naples. And honestly, what better city than this one—with its vibrant spirit and ancient heart—to host this fusion of art, fashion, and symbolism?