The takeover of iBlues in Naples continues

After the opening event - a wonderful breakfast at Gran Caffè Cimmino on Via Gaetano Filangieri 13 - the iBlues Neapolitan takeover continues, celebrating both the brand’s 50th anniversary, founded in 1975, and the launch of the new capsule collection, Magical Women. This collection blends bold colors with tarot card imagery and was designed by artist Tania Grace Knuckey, who drew inspiration from the powerful female archetypes depicted in tarot to create vibrant, bold garments. Fittingly, tarot reader Sara Quattromani was also present at the opening event. But let’s take it step by step and dive into the magical world of iBlues in Naples.

Breakfast at Gran Caffè Cimmino

How did it all begin? On April 11th, in the heart of Naples, some of the most familiar faces of the iBlues community gathered at the café, enjoying coffee and a sweet breakfast served in customized cups—each one dressed in a total Magical Women look. Among the guests were Filomena Venuso, Aminta Cozzolino, and Valentina Sbrescia, who answered some playful questions about coffee, their favorite iBlues outfits, and what it means to them to be magical women. Next stop? MyStoreGallery on Via Carlo Poerio 6, where guests could explore the capsule collection in person and receive a surprise gift. Would you pick the personalized tote or the Magical Women tarot cards?

How long will the iBlues takeover in Naples last?

Missed the breakfast? Don’t worry. Until April 18th, you can still visit Caffè Cimmino and then head over to MyStoreGallery for your own iBlues experience. Strength, mystery, and magic are the keywords of this special takeover, designed to celebrate not only the brand’s Neapolitan community but also all the women who, over the years, have chosen iBlues to express themselves. This unmissable initiative honors female identity in all its facets, turning a simple shopping moment into an experience filled with surprise, connection, and shared beauty.