Chanel presents the new Rouge Allure Laque lipsticks

Chanel's first satin-effect fluid lipstick is called Rouge Allure Laque and combines extreme shine and long-lasting wear. Its delicate, creamy texture, which gives lips an injection of pop and vibrant color and a smooth, long-lasting sensation, is the result of a unique waterproof formula studied to both moisturize and resist the smudging that can come throughout the day. 

What makes the new lipstick mask-proof and perfect for any look is a patented blend of ultra-fine pigments and oils that capture color and keep it bright and vibrant for 12 hours. Finally, the addition of an antioxidant complex of Sapan wood and vitamin E, both of which have ultra-moisturizing powers, gives the wearer Rouge Allure Laque a feeling of softness and comfort all day long.

As the name suggests, Chanel's Rouge Allure Laque features a super-bright, lacquer-like finish and comes in 20 shades ranging from nude to burgundy, from deep red to pink. Each lipstick, which is available online, in the brand's stores and at licensed retailers, is enclosed in an elegant packaging with a shaded effect that degrades from lacquered black to become semi-transparent, revealing the color of the product.