Moët & Chandon unveils the collaboration with AMBUSH

For the first time in over 150 years, Moët & Chandon asked an international artist to redesign the bottle of Moët Impérial, the Maison's iconic Champagne born in 1869. The company chose one of the names that are shaping the contemporary fashion system, a talent capable of bringing the brand into the future, while respecting its know-how and artisanal traditions: Yoon Ahn. The creative commented on the partnership in this way:

It was exciting to receive carte blanche to redesign the Moët Impérial bottle. It was quite a challenge given its iconic and recognizable codes, but I thought it was also a great opportunity to bring my own aesthetic to this iconic Champagne.

For this premium restyling, AMBUSH's creative director opted for a minimalist and elegant look. Inspired by a blank slate, intended as "a window to a future full of possibilities for those who dare to take a step forward", she colored the neck of the bottle in an intense shade of black on which the Moët lettering and star-shaped logo and, above all, the new white embossed label stand out.

What makes this collaboration special is not only Yoon's unique design or the Champagne, which, with its pervasive fruity character reflects the richness and diversity of the vineyards of its origin region and is one of the luxury brand's most popular products. A part of proceeds from the sale of limited-edition Moët & Chandon x AMBUSH bottles will be donated to the World Land Trust, an international non-profit organization, personally chosen by Yoon, that protects endangered natural habitats. Specifically, sales will help to preserve the Canandé Reserve in the Chocó Forest in Ecuador, one of the most endangered tropical forests on the planet (of which only 2% remains today) that is inhabited by animal species that you can't find anywhere else.

The limited-edition Moët & Chandon x AMBUSH is available at la Rinascente department stores and on Rinascente and Tannico e-commerce.