The success of Foreo, the most viewed skincare tool on TikTok

Just let numbers speak. 2 billion downloads, 689 million users: TikTok is the fastest growing social media ever. And the beauty is that it has a strong influence on users' purchase decisions, especially as regards the world of beauty. Skinthusiast, this is their name on TikTok, are those who closely follow their favorite influencers on the platform, to discover all the news to try. They are mainly generation Z but also the millennials, pushed to have flawless skin with quality products and tools. And speaking of tools, we are not at all surprised that Foreo brand has positioned as the first brand of skincare tools on TikTok. Its performance on the platform? It currently exceeds 160,200,000 views.

Born in 2013 in Stockholm, from Filip Sedic's intuition to make a real difference through technological and innovative solutions. His very first Foreo helped to give new impetus to the skintech industry, at the time, practically devoid of products on the market. His mission - very successful - was to make people's lives more agile, faster and even happier, preferably with a playful and design tool. Each device, in ultra-hygienic silicone, has the exclusive T-SonicTM pulsation technology, developed over the years according to multiple possibilities of use. Luna is among the best-selling facial cleansing massagers in the world, Issa was the first silicone sonic toothbrush to be sold in beauty shops around the world in 2016, Ufo is the first, revolutionary, smart mask that uses LED light, thermotherapy and cryotherapy. Bear is also coming in 2021, a small but powerful device for facial fitness, with the aim of toning up thanks to microcurrent technology.

 

In 2017 only, a Foreo device was purchased every 3 seconds and, at the end of 2020, there were 36 million buyers of the Luna device globally. In less than five years, the Swedish brand has therefore gone from being an innovative start-up to a powerful global reality, present in 77 countries, with record sales during Black Friday 2019, where 40,000 UFO devices were purchased in just 2 hours. In addition, the Swedish company also takes care of the environment because it not only improves existing designs, but dismantles them and recreates them from scratch. And they like it so much because, in just a few minutes of treatment, the look really shines. And global tiktokers know this very very well.