Pandora's Muses shine in the new campaign "Wearing Occasions"

Now, Pandora has three new brand ambassadors: Gossip Girl's reboot star Evan Mock, models Precious Lee and Cici Xiang. These three celebrities, who stand out for their style and talent, join Georgia May Jagger, Tasya van Ree and Larsen Thompson, already Pandora Muses since 2019 and tell their style secrets in the new Wearing Occasions campaign.

The series of video diaries directed by acclaimed international director Barbara Anastacio and created by stylist and editor, Gabriella Karefa-Johnson starts from a rather simple concept: rejoice in all the moments that life gives us, taking advantage of every occasion, big or small, to celebrate ourselves even with a jewel.

More than "special occasions" we like to talk about special moments in everyday life; appreciating what really makes us who we are. We live in a universe of opportunities. Jewelry fits all occasions, no matter how big or small, as long as it expresses something personal. - Explained Francesco Terzo and A. Filippo Ficarelli, VP Creative Directors at Pandora - Wearing Occasion is a way to become your own stylist, to be creative and create a unique look. There endless possibilities to express yourself, your emotions and tell a story. Feel free to be yourself.

The first one to talk is Evan Mock, who explains what it means to him to be a maverick; then we fly to Shanghai to walk with Chinese art collector and model Cici Xiang; before coming back to the Big Apple for a fashion shoot with Precious Lee, who tells us how strong women in her life have helped develop her sense of style. During a short road trip, photographer Tasya Van Ree describes how she plays between feminine and masculine with her outfits; then we go to Georgia May Jagger's home and follow her as she gets ready for a night out. Finally, it's Larsen Thompson's turn to show us how jewelry can tell a unique story.