Paris Hilton will host a DJ in the Metaverse for NYE

In a world where the Omicron variant inevitably brings down all the floors, on New Year’s Eve 2021 the appointment for the hottest party is at the home of Paris Hilton, in Roblox’s Metaverso. The heiress announced her DJ Set for New Year’s Eve in the virtual space "Paris World", a private island accessible to all, unlike her livestage at the Ushuaia in Ibiza (so requires a cachet of 1 million dollars per night) or his stellar private parties. 

With the announcement, the original influencer continues to move its business in the direction of the metaverse: after calling its 3 dogs Crypto, Ethereum and Ether and having launched 3 NFT with the artist Blake Kathrin in the digital universe, The choice to host a virtual party is more than a declaration of interest in the innovative high-sensitivity user-experience spaces. In an interview with Reuters, Paris stated:

"For me the metaverse is a place where you can do exactly the same things you do in real life but in the digital world. Not everyone can live an experience like this in life, so that’s why I’ve been working for about a year to give the audience all of my inspirations and an idea of what I want in my world."

In what may be an anti-gatekeeping operation, Paris has shaped Roblox’s creative playground in the image and likeness of his Beverly Hills estate, including the dog mansion, guaranteeing visitors a walk along a promenade inspired by the location of the wedding with Carter Reum, held earlier this year at the Santa Monica Pier in California, and explore the island with a luxury sports car or a Sunreef yacht. The game platform is accessible from all iOS, Android, XBOX and Oculus Rift devices at this link.

Credits: Paris Hilton/DXSH

Credits: Paris Hilton/DXSH

Credits: Paris Hilton/DXSH

Credits: Paris Hilton/DXSH

Like other virtual hangouts, Paris World will collect small payments for the purchase of virtual clothing or book a ride on a jet ski, making the virtual experience a true all-round event, from which to make profit. Paris is on the list of the 40 celebrities and brands that have already explored the promised land of Zuckerberg, including Travis Scott and Lil Nas Z, Gucci and Balenciaga.