Rossella Migliaccio sees future in Armocromy
The most influent Italian Image Consultant tells us her path
G-Club
January 31st, 2022
January 31st, 2022
When "Armocromia" was released for the Vallardi publishing house in 2019, something definitely changed in the world of image consulting. The credit is due to Rossella Migliaccio, who thanks to the best-seller became an authentic editorial case - followed by the best seller Forme in 2020 - and an engaging storytelling ability, brought valuable knowledge tools in the hands of its readers, activating a movement of female empowerment to feel good and see well. Its scientific method to identify the range of colors that most emphasizes the characteristics of each is based on an analysis of skin, eyes and hair, and is able to bring light in the daily appearance of each, not stopping at the appearance and aiming to build self-esteem and awareness in people who rely on harmonious chromatic advice. We asked her to tell us about her journey and how the Armocromia will evolve, and this is the result.
Tell us about yourself. Where did your passion for attention to color and image come from and how did your professional career start?
Surely there was a basic passion for fashion and cinema, which has followed me since I was a child and still accompanies me. After graduating I gained experience for a few years in Milan working in fashion publishing, then I moved to London in advertising agencies: a decisive experience that made me come into contact with a different reality and "far ahead" than the Italian one. Right there, I discovered the world of image consulting, which in America and the UK has a long tradition. It was love at first sight: I decided to study and change jobs to become a consultant. At first it was not easy, also because once back in Milan almost no one knew what I was doing, then I started working with private clients and companies, to provide training and in the end my institute, the Italian Image Institute, was born.
The Italian Image Institute has an international scope, how widespread is the theory of harmony in the world and who are the experts at a global level?
I must say that they are found all over the world! In addition to the Anglo-Saxon world and the United States, I had the opportunity to form and collaborate with institutes in South America, especially Brazil. But also to the east we find many interested in the subject... my book Armocromia, for example, was also translated for South Korea.
What is the best strategy to borrow colors from other color palettes?
First of all, each palette has all the colors, simply declined in different shades so as to be valued to the maximum; then working with the method of 16 subgroups, something from other seasons you can always steal... And if we are fixated on a particular color not entirely "in palette", we can wear it combining it with complementary shades, analogous... I know it sounds hard, but it can be done.
From social shows that body positivity is an important topic for you, what are the most frequent problems that emerge during body shape consultations? What do you think about that?
That underneath, we’re all the same. There’s always something about ourselves that we don’t like, that we want to change. Even canonically beautiful people, at least according to the aesthetic canons of a certain historical period, are often dissatisfied with their appearance. Those who are formous would like to be slender, those who look androgynous would like to have junonic curves... What I have always tried to communicate over the years, with consultations sooner and later with courses and with my book, is that there is no perfect body, the wrong body, there is us and there are clothes and colors that give us a lot and those that give us less. Every woman is and must be free to choose outside fashions and trends, only for herself.
A curiosity: what season are you? Do you perfectly respect the palette of your season or do you also wear "enemy colors"?
I am an Autunno Deep and I must say that yes, I am definitely scrupulous when it comes to following my palette... That’s because it’s natural to focus on your colors when you see that they look so good on you.
Your professional career in creating the Image Institute is one success after another: what would you recommend to anyone who wants to pursue a career as an Armocromia consultant?
A lot of practice and being aware that it takes a lot of practice to be able to become good professionals, as for any job. The experience is indispensable and very important because it helps you to "do the eye", and allows you to learn how to handle different people and situations, from the customer who is enthusiastic and wants to change everything and immediately to what instead would like to revolutionize but by nature is more cautious and reluctant to jump.
After the study of colors and body shape what are the aspects that you recommend to deepen to present yourself at the best? What’s the next wave of counseling?
The analysis of the customer’s style and lifestyle is the third step of image analysis. Do not neglect the life of those who are in front of you when you build a wardrobe: The new graduate who enters the company for the first time will have different needs from the freelancer who works in the art sector or from the lawyer who works more than 40 hours a week. It is also essential to consider the personality of those in front of us, his character and his passions: there are those who love minimal and clean style and those who love whimsical details and that do not go unnoticed. To ensure that the person at the end of the journey is satisfied and able to continue even without the help of a consultant, it is necessary to reconcile style and needs.
In the fashion of the 90s the dominant color palette was the Summer, on the cold and pastel tones. If 2022 could have a color palette, what would it be?
It’s still too early to say, but I’d say Spring, like the Pantone color of the year, because I hope it’s the year of recovery and serenity, energy and love and the rights of all. So I would like to imagine vitamin nuances, solar and bright, even metaphorically.
And if you wanted to convince even the most skeptical about the power of Harmony, what would you say to him to change his mind?
To try to believe! The Armocromia doesn’t tell you what is wrong with you, but what is better with you... and who doesn’t want to feel better, at least a little?