Kardashian's transformation from Dash to Disney +

So much has changed for the Calabasas clan since the first remote episode of KUWTK in 2007, "I keep an eye on you". Now that we are very close to the release of the new reality show dedicated to the most famous family in America, The Kardashians, ready to land on the Disney+ and Hulu platforms on April 14, and the attention is definitely skyrocketing. Not only because almost nine months after the conclusion of the famous program that launched the five Los Angeles girls and their «momager», Keeping up with the Kardashians, lasted fifteen years and 20 seasons, It seems impossible to have lived so long without being able to closely follow the events of Kourtney, Kim, Khloé, Kendall and Kylie and Mother Kris. Now that Kim is in the midst of her fight with Kanye and dating Pete Davinson, Kourtney is close to her wedding with Travis Barker, Kylie has just given birth and Kendall posts photos with Devin Booker as she continues to walk the catwalks as the most paid model in the world, the reality of the most famous family of current entertainment becomes even more interesting.

The curiosity around the series is activated by the choice of the launch platform, Disney+ , notoriously family-streaming channelfriendly,  identity that the brand has jealously guarded over time so as to cancel in 2019 the reboot of Lizzie McGuire for artistic differences apparently "not the line with the brand" between the company and the protagonist Hilary Duff. No wonder then, if the channel announcement of a new broadcast focused on the drama-queen family par excellence has left amazed a long list of fans focusing on a debate on social networks that have seen not only crazy the quick inches of the web, but also a petition launched on change.org to have the program deleted. So much smoke and no roast some would say, since the Kardashian-Jenner clan and its new reality show remain confirmed by Disney, and indeed, as usual, the criticism and clickbait have done nothing but feed a global brand that now bill a few billion dollars, harvest followers on social and splits the ratings on tv, which also confirms the business-savvy nature of the brand mouse.

What to expect from the new series? A content switch, with a more business-oriented focus and less focused on the personal affairs of the family, as confirmed by Kim in an October interview with the Wall Street Journal "Obviously, I can’t guarantee that our more playful and familiar side won’t come out but it won’t be the one at the center of the show," said the founder of SKIMS. However, it is to be believed - and hoped - that the format retains, in addition to the pinch of trash, many inspirations from the original structure of KUWTK and from the voyeurism that has consecrated the five sisters on E! Entertainment since 2007. This is because, among the gifts of this family is the ability to maintain their empire built within a constantly evolving media context. On the other hand, if tv is the amplifier, social media are definitely the multiplier of their success and revenues, so much so that today mom, daughters and annexes are defined as the "royal family of America". And to think that there was a time when the Kardashians were nobody, before Kim’s amateur porn with Ray J, reality TV, Instagram, covers on Vogue and fashion giants struggling to grab a piece of them... even before the Balenciaga adhesive tape. 

At one time, when the family lived happily under the same roof as Calabasas, Bruce Jenner was the gardener, and the girls, perfect daughters of the West Coast in the Y2K era, were an explosive cocktail of provincialism and stereotypes of the Valley girls fiercely armed with flip-flopsflops, navel piercings, chenille overalls, sunglasses with rhinestones and a collection of it-bags with logo in plain sight. A time when they even had a "common" job like a DASH clothing store and Kendall was written with only one L in the acronym. And while even Dad Bruce has had his transformation from a conservative slash father to a decathlon world champion at the Montreal Olympics in '76, in Caitlyn, America’s most talked-about transsexual woman, the only one not to be changed - at least in spirit - is Kristen Mary Houghton Kardashian Jenner, better known as Kris, who at the dawn of 67 years remains , above all, still the impresario and "managing director" of the whole shack, whose affection according to the daughters is justified only by that 10% that retains from the share of each engagement.

In the impressive general evolution of every member of the family who from the "rough" version has planned every facet to the limits of perfection, a minute of silence is dedicated to Rob Kardashian, the youngest brother of the family, only male in this gynaeceum who after an unfortunate relationship with rapper Blac Chyna, a daughter named Dream and a spin-off of little success, remains a sadly secondary figure in the business plan devised by Kris. I wonder if Rob is happy to survive only in some happy birthday posts on the sisters' Instagram account, since rumors do not even seem to be part of the new show on the debut on Disney. But basically you know, theirs has never been a world of men.