Contacts
Browse all
Back
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists
On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan
G-Club
October 14th, 2024
Author
nss g-club
Photographer
Onofrio Petronella
Share
Link
Twitter
Facebook

L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists

On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan

L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan
G-Club
October 14th, 2024
Author
nss g-club
Photographer
Onofrio Petronella

October 10th marks World Mental Health Day, an event first recognized in 1992 and celebrated with campaigns and initiatives aimed at promoting and raising awareness about mental well-being worldwide. L'Oréal Professionnel, through its Brand Cause Head Up, has long been committed to protecting the mental well-being of hairstylists. To celebrate, they decided to gift their community of brand lovers a precious self-care moment with a talk on mental wellness and a yoga session, all powered by nss G-Club.

L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537498
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537502
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537514
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537501
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537500
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537497
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537495
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537494
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537493
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537496
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537490
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537489
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537488
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537487
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537486
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537485
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537484
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537483
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537482
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537481
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537480

The importance of awareness and gratitude: the talks

Before diving into yoga, the participants had the opportunity to listen to and engage in two talks, both focused on mental well-being and the importance of awareness and empathy for hairstylists and others. The event concluded with a touching moment: the speaker, Sergio Castiglia, and Ilaria Bianchi – hosted by content creator Giulia Bernardi – asked attendees to write on a board the things they were grateful and happy for, things that contribute to their mental well-being but are often taken for granted. The results were revealing: everyone appreciated someone in their life and was grateful for what they bring to it. Some wrote about friends, some about family, others about pets. In the end, we all place our love and part of our mental well-being in the hands of others who have chosen to share their lives with us, including hairstylists.

L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537243
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537240
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537237
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537242
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537244
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537238
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537241
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537233
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537234
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537226
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537069
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537227
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537229
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537225
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537224
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537228
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537230
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537231
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537232
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan | Image 537235

Yoga with L'Oréal Professionnel

Next, the yoga instructors guided the girls through two relaxing sessions, free from judgment or fear, reconnecting them with both their minds and bodies. The room immediately fell into a contemplative silence, broken only by the instructors’ guidance and the participants’ deep breaths. By the end, everyone involved admitted to being sweaty but satisfied, feeling enriched by the experience and the hours spent together.

More details on HeadUp

In practice, L'Oréal Professionnel has developed a free training program for hairstylists called HeadUp. Created in partnership with the non-profit organization NAMI, HeadUp aims to raise awareness about the challenges of mental well-being and provide free mental health resources. The goal is to reach 100,000 hairstylists with the Head Up Keys educational program, offering tools and strategies to help professionals take care of their own mental health.

What to read next