The food creator to follow

The world of food online is vast and diverse. There are creators who explain every detail of what they cook, for whom and why, how they come up with their creations, and who provide ingredient lists and measurements. Then, there are those who just eat, chatting with their followers while making a breakfast sandwich. Some have found in cooking their job, their greatest passion, a way to distance themselves from a past marked by a challenging relationship with food. For others, food serves as a bridge, connecting them to their own culture or that of their parents and grandparents. In short, food is a highly appreciated type of content, and creators approach it in their own unique and personal ways. Here are our favorites, both Italian and international.

Alice Martini - Alice in Wonderpastry

Alice Martini has a charming voice and a clear, welcoming way of explaining things. She doesn't enjoy making mille-feuille cakes but loves edible glitter and would put it everywhere. Her videos—shot directly in the kitchens of the hotels where she works as a pastry chef—are comforting but also informative, giving us insight into the world of small and large pastry creations, including shiny modern cakes and three-tier wedding cakes. Is there anything she can't do?

Gloria - gloyoyo

Gloria is about to get married, works as a teacher, and loves coffee and chocolate. While her videos aren't strictly tutorials, they still revolve around the world of food, with her kitchen serving as the backdrop for all her experiments and creations, from fruit jam to chocolate ice cream. Gloria's videos don't always provide precise recipes, but they make you feel like company and spark a desire to eat and enjoy food, to try new combinations and flavors.

Iona - thisisiona

Iona recently returned to social media, this time for good. Her approach to cooking is analytical and always open to new ideas. To fight against an eating disorder and, more broadly, to take a stand against diet culture, which alters our habits and makes us feel guilty when we choose a chocolate dessert at a restaurant or indulge in a particularly large meal, she explores different ways of preparing food, from desserts to lemonade, in various countries. She also offers her thoughts and insightful reflections alongside her tastings.

Mads - Cripandip

It all started with carb-heavy meals before going out for drinks with friends. Now, Mads is a go-to figure for many people looking to experiment in the kitchen. You don't need to prepare elaborate dishes to be happy with what you eat. Mads tries everything, has a passion for Korean food, and isn't afraid of chili peppers, pickles, or canned fish. What a palette!

Mei - daywithmei

Speaking of canned fish, we introduce Mei. For her, cooking is a way to reconnect with her Chinese roots. Besides the countless ways to prepare, pair, and taste all kinds of fish or shellfish from a can, she offers daring combinations, comparisons, and deep dives into specific ingredients, complete dishes with rice and noodles, and recipes that require time, dedication, and patience, like Chinese-style preserved pork belly.

Clarissa - mrsveggy

And for those looking for inspiration for a plant-based lifestyle, there's plenty of choice. Our favorite, though, is the Italian Clarissa, who creates vegan recipes that are accessible to everyone, providing all the information needed to replicate them at home. Clarissa challenges culinary purism and promotes conscious cooking that's mindful not only of the environment and animals but also of the users’ needs, acknowledging their increasingly busy lives, where there's less and less time to devote to preparing vegan meals. Even for the busiest among us!