Urban Mobility is the Cybex line dedicated to city parents
The street style of Tokyo is the inspiration for contemporary eggs and carriers, practical and elegant
October 17th, 2024
Being a parent is both complicated and beautiful. It's the adventure of a lifetime, a wonderful journey full of highs and lows, one that requires adaptability. To the waves of life, the joys and sorrows, and changes in surroundings. For city parents, for example, Cybex has created the Urban Mobility collection, inspired by iconic Japanese street style culture and dedicated to urban parents who love to explore the city without limits, together with their little ones.
Welcome Urban Mobility
The latest collection from Cybex (a company founded by Martin Pos in 2005 that develops a wide range of products aimed at providing families with modern, safe, and comfortable solutions) includes some of the brand's most iconic products—like the lightweight Coÿa stroller, the Cloud T i-size car seat, and the Coÿa Carrier, which transforms into a wearable carrier when folded. Available in total white and total black, these items are designed to adapt to any look and any need, even style-wise. What sets these products apart are the playful details, logos, and the brand's characteristic circles that enrich and give uniqueness to the line.
Cybex's Enthusiastic Parenting
The core of this collection? The celebration of enthusiastic parenting, full of joy, proudly wearing the products from the line, inspired by Japan yet remaining global, blending references to world metropolises, design, art, and music—all interwoven into its fabric. The goal is to create quality products that are also modern, accompanying families through the most important years of life and helping to foster deep, authentic, and lasting bonds.
Martin Pos, Founder of Cybex, Speaks
Martin Pos, founder of Cybex, stated: "For Urban Mobility, I was inspired by one of my recent trips to Tokyo. Its vibrant and iconic street style culture and contemporary, lively atmospheres inspired the creation of a collection that is both refined and bold. Youthful, modern products for the most discerning urban families. This collection represents a new era for Cybex, now focused on authenticity and street style".