Will 2025 be the year of videopodcasts?
Certifications never end, they go on huge rounds and then come back
G-Club
December 12th, 2024
December 12th, 2024
Do you listen to podcasts? This form of entertainment has experienced a tremendous surge in recent years. Everyone seems to always be listening to something, and even those who don’t enjoy having music constantly playing in their headphones have found the perfect content to fill their days, often learning something along the way. We’ve already discussed female-focused podcasts, chatted with Martina Socrate, and now we’re ready to look ahead to 2025, which appears to be marked by a big comeback: the return of video.
Podcast Trends in Italy According to Spotify
Podcast consumption in Italy has seen a significant rise, with a 40% increase in listeners compared to 2023. This growth is highlighted by the latest data presented by Spotify at the event The Podcast Era - Free 2 Create, revealing that in our country, nearly one in three users regularly listens to podcasts on the platform. This growth aligns with global trends, where podcast listeners have grown by over 40% since 2023. Categories that have seen the most growth over the past year include Business & Technology, Sports, and True Crime, with True Crime remaining in the top three most-listened-to categories alongside Politics & Current Events and Talk Shows & Interviews.
The Comeback of Video, but in Hybrid Form: The Videopodcast
The videopodcast is proving to be the format with the most significant growth: the percentage of users consuming videopodcasts in the past year has increased by 80% compared to 2023, with a monthly average more than doubling (60% year-on-year). This trend is also confirmed by the increase in videopodcast publishing by creators on the platform, which has risen by 80% in the past year. This videopodcast phenomenon is evident internationally as well, with a nearly 50% increase in video content consumption. Generation Z continues to lead this growth, showing a staggering 130% increase in video content consumption over the past year.