Sofia Coppola introduces Important Flowers, her own imprint

Sofia Coppola, with her female gaze, has captivated more than one generation of fans who admire her style and her films, from Lost in Translation to the more recent Priscilla. These fans pay tribute to her art online with virtual altars filled with pastel tones, dreamy romanticism, and sad girls. Each of her projects is met with a mix of curiosity and excitement, whether it’s a collaboration with a fashion brand or directing the first Bal d’Été at the Musée des Arts Décoratifs in Paris. The same excitement will surely accompany Important Flowers, her publishing house launched in partnership with Mack, the British publisher with whom Coppola released Archive, a 500-page book chronicling her cinematic career. This new venture represents a natural evolution for Coppola. She has often said that if she hadn’t become a director, she would have wanted to be the editor-in-chief of a magazine: “I really enjoy putting together a layout. Photo books have always been so important to my creative process, so I thought it would be fun to help create more. “I just really love putting a layout together.Photo books have always been so important to my creative process, so I thought it could be fun to have a hand in making some more.” She added that her office is filled, even the floor, with images cut from fashion magazines, which she uses to create mood boards for inspiration in her work.

The Virgin Suicides, Sofia Coppola’s Table Book Dedicated to the Cult Movie

The first publication from Important Flowers will be The Virgin Suicides, a photo book collecting on-set shots taken by Corinne Day. Coppola recently discovered these in a box filled with negatives from the photographer, many of which had never been seen before, while she was sifting through her archives for Archive. Mack’s website notes that The Virgin Suicides “gives mesmerising and unprecedented insight into Coppola’s enigmatic staging of the Lisbon sisters and their suburban trappings.” Within its pages, “fragments of the set and costume design appear suggestively – crucifixes, pink lace bras, homecoming dresses, beauty products, and toffee apples – all playing their part in Coppola’s depiction of the yearning and repression of adolescence.” The volume, slated for release in April 2025 to coincide with the film’s 25th anniversary, also includes new texts by Sofia Coppola and Jeffrey Eugenides, author of the book that Coppola turned into a cinematic cult classic. 

Sofia Coppola Celebrates Chanel

The second book from Important Flowers will be released next September and is titled Chanel Haute Couture. This 450-page visual history of the iconic Parisian fashion house is told through Coppola’s distinctive style of collage and scrapbooking. Sofia, who interned at the Chanel Fashion Creation Studio under the guidance of Karl Lagerfeld at age 15 and has since collaborated frequently with the brand, shared insights about the project with Vogue: “It’s not in any chronological order, but covers the beginning of Chanel’s history all the way from Coco to Karl to Virginie. I like the idea of not treating couture with such an academic attitude, because a lot of times these books treat fashion like it only belongs on mannequins or in a museum. The idea was to show how Chanel was worn by all these fabulous women at a gala or a wedding or in movies. I wanted to show people like Lynn Wyatt, who’s this Texas society woman with a massive Chanel collection. It’s fun to see how these clothes are actually worn in real life.” The director acted like a detective, delving into Maison’s archives and interviewing collaborators such as Odile Gilbert, responsible for hairstyling in many of Lagerfeld’s shows and on Kirsten Dunst for Marie Antoinette, collecting never-before-seen Polaroids, runway images, and original photos taken by Coppola herself.

Sofia Coppola’s Future Projects for Important Flowers

Sofia is excited about Important Flowers and has many projects in mind. For instance, she hopes to publish books supporting emerging photographers and reprint some of her favorite books that are no longer in circulation, as well as explore other ideas. “I always feel like I wanna do a million things at once. The other day, I asked the Mack team if we could make wrapping paper!”, she revealed. While waiting for her Christmas gift wrap, we can pre-order the The Important Flowers Planner 2025 (also available for 2026). Offered in pale pink and light blue, it’s the perfect place to jot down hotel, restaurant, film, and book wishlists or plan the new year in Sofia Coppola’s unique style.