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Rkomi is the proof that beautiful things can still happen on Twitter

His disarming videos and the way he emphasizes mental health have won over users

Rkomi is the proof that beautiful things can still happen on Twitter His disarming videos and the way he emphasizes mental health have won over users

Sometimes, especially on social media, things tend to be taken to extremes and reduced to superficial labels. People—especially if they’re famous—get put into tight and limiting boxes, labeled as either tough or overly sensitive, as flashy or as forest fairies. This happened to Lucio Corsi, who, despite everything, continues to champion normalcy and sensitivity—even if, in the process, he has lost, in the eyes of social media users, the depth of a singer-songwriter, performer, and artist. The same thing happened to Rkomi, who, throughout Sanremo 2025, became known as "the Lombard singer who sings in italics," after previously being labeled as the shirtless, gym-obsessed artist. But he has taken control of the narrative himself, using social media in a genuine and engaging way, reshaping his public image as a down-to-earth and witty Twitter user, while also consistently emphasizing the importance of mental health whenever he can. Well done, Mirko!

Rkomi on Twitter: How It Started

It’s no secret that Twitter, especially during Sanremo, is a powerful promotional tool for artists. Rkomi—a stage name often butchered and considered unpronounceable by TV boomers—has taken this strategy to the next level. Starting with the meme about his "italic" singing style, the artist behind Il ritmo delle cose has managed to showcase his playful personality, throwing in jokes, puns, and references to his favorite films and artists. No one really saw it coming. After all, he comes from the world of Italian rap—a scene often perceived as closed-off and tough, dominated by men who haven’t exactly made sensitivity their defining trait. Quite the opposite, in fact.

From Meme to Message: Highlighting the Importance of Mental Health

Rkomi—whether because his strictly rap phase is over (or on hold), because he’s an adult now and surprisingly self-aware, or simply because he has an album to promote—has chosen to flip the script. He’s showing a softer side, willing to joke, poke fun at himself, and interact with his fans and followers. And from there, it’s just a short step to spreading positive and meaningful messages. The artist, who has actually been speaking out on social issues for quite some time, has previously shared how he uses exercise to calm his mind and has even founded a community gym in Corvetto, a working-class neighborhood in Milan. Once again, he has reinforced the importance of psychological therapy, of seeking help, of listening and being heard—especially from a young age. "Every child deserves to be heard, and therapy can change a life," he wrote. And honestly, what more is there to say?