Everything that happened with Redken and Sabrina Carpenter in Milan
Let's do a recap, in case you missed something
G-Club
March 31st, 2025
March 31st, 2025
Like a wonderful blonde whirlwind, Sabrina Carpenter and Redken swept through Milan, captivating the city. It all started around March 20, when Sabrina’s face and her perfect bangs appeared in Piazza San Babila and at the Assago Forum metro stop, alongside her number one ally for healthy, shiny, and flowing hair: Redken’s ABC 24/7 Night & Day Serum. This powerhouse product offers continuous repair, never taking a break, thanks to its advanced formula with polyglutamic acid, citric acid, and squalane, which deeply hydrates, restores, and protects hair from daily damage caused by humidity, styling, and external factors. The cherry on top? A New York-style taxi that handed out the product to lucky fans across the city.
The Espresso Hair Bars in Milan
To announce her arrival, two Espresso Hair Bars popped up in two of Milan’s most iconic pastry shops. On March 22, it was Gelsomina’s turn. At this cozy spot near Centrale/Porta Venezia, a line of excited fans gathered to sip on a personalized espresso, enjoy a sweet treat, meet fellow Sabrina Carpenter admirers, and receive expert advice from professional hairstylists. Guests got the chance to try the product firsthand and receive tips on keeping their hair healthy, hydrated, and protected from external damage and treatments like bleaching.
The DJ Set at Pasticceria Cucchi, the Concert, and a New York-Style Night Out
The same successful formula was brought to Pasticceria Cucchi the next day, with an added twist. From 4 PM, the Curly Brothers took over with a lively DJ set that turned Sunday afternoon on Corso Genova into a full-on celebration. Then, on March 26, it was finally time for the concert. We headed to the Unipol Forum in Assago to chat with Sabrina’s fans, witnessing perfect hairstyles, stunning bangs, and carefully curated outfits designed just for the occasion. Fans had traveled from all over Europe to see their favorite artist, and many were well aware of the secret behind Sabrina Carpenter’s flawless hair—Redken. It was an immersive experience in the playful, pop universe of the Espresso singer and the world of professional haircare. And the perfect ending? A glamorous, New York-inspired party at the Vanity Fair Club Redken at Spazio Diaz, featuring exclusive guests, themed cocktails, and a breathtaking skyline view of the city that never sleeps.