Måneskin wear Gucci in the 'I Wanna Be Your Slave' visual

The unstoppable rise of Måneskin continues. After having surprisingly won both the Sanremo Festival 2021 and the Eurovision Song Contest last May in Rotterdam, after having collected platinum records and climbed to the top of Spotify's Global chart and Billboard Hot, the Roman band ignites their fans with the video of I Wanna Be Your Slave.  

Only 20 hours after its première on You Tube, the video directed by Simone Bozzelli, had already reached over 5 million views, confirming Damiano, Victoria, Ethan and Thomas as the hottest thing to come out of Italy in recent years. The credit for so much hype is a mix, very studied and full of references (from Iggy Pop to Velvet Goldmine), of fisheye and fetish/bondage images that catapult the viewer in a voyeuristic loop of forbidden desires whose protagonists are Måneskin. Between fishnet stockings. Stiletto heels, kisses, licks, underwear, leather Damiano & co. celebrate a free sexuality. 

We describe in a raw way all the facets of sexuality and how they can be influential in everyday life. - We have inserted contrasts: I'm the devil, I'm a lawyer, I'm a killer, I'm a blonde girl, we want to get across the idea that we don't have to have just one identity, everyone can have many facets. 

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To express the aesthetics of this continuous rollercoaster between sin and redemption, the four guys have chosen to wear Gucci clothing and accessories. The Måneskins sport some of Alessandro Michele's most iconic creations: from Flora-print tailored suits to mesh and crystal tank tops, from jacquard suits to silk blouses with foulard detail, from jewelry to belts with Horsebit buckles, from leather and latex to underwear, in tulle with GG motif or more basic, cotton with logo. Ethan and co. accentuate the genderless, retro and rock'n'roll spirit of Maison's items. 

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Our favorite IWBYS outfits? Definitely the black lace babydoll dress with white pan collar worn by Damiano, the pink dress full of ruffles worn by Victoria along with black pumps with white socks, Ethan Seventies outfit with bell bottoms and blazer with maxi lapels and Thomas' Flora one.

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Cover Photo by Iaria Leie