Lorenzza: interview

Lorenzza, born in 2002, is an artist who moved from Bahia to Pisa with ambitions to conquer the Italian rap scene. For a long time, she was an enigma, a mysterious phenomenon. Present on social media but absent from traditional music platforms, the young artist—intriguing and engaging—spoke about herself solely through snippets of her songs, often accompanied by carefully crafted visuals. These snippets featured her posing with friends, having her hair braided, or embracing a mysterious man. Intrigued by this fresh and innovative project, so unique in style and sound, we visited Kumba Extension, a specialized salon on Via Giovanni Paisiello, to capture photos and interview her. The vibrant, colorful setting with mannequin heads and wigs was the perfect match for Lorenzza's lively yet focused personality. We start by asking Lorenzza to tell us a bit about herself and her music, and the two subjects quickly blend into one: "Through my music, I try to express who I am—my origins, my story, my family, where I grew up, my financial situation, and how music can drive change and reveal who I truly am." At the time of our interview, her music existed only on Instagram and TikTok, but as you read this, her debut EP, A Lorenzza, released on November 13th, has officially marked the emergence of a new star.

"Starting on social media and then expanding felt right to me," she states, and we couldn’t agree more. After all, we’re here to interview her because of that choice. "I took my time before putting myself out there. I didn’t want to feel disappointed by the results or the numbers. This approach gave me a chance to see what worked and what didn’t, allowing me to build a fanbase and support. Jumping straight to Spotify without any groundwork can be risky, so I decided to wait. I think it’s a solid approach overall. Today, social media is the way to get out there, especially for people my age." This approach is evident on TikTok, where a viral snippet can launch the next international sensation.

T-shirt ADRIANA HOT COUTURE, shorts TOM FORD from Sorry Mummy Archive, coat STELLA McCARTNEY, shoes PROTOTYPES.

Full look DSQUARED2.

Jacket and bag DIESEL, shorts and shoes MISSONI.

We start by asking Lorenzza to tell us a bit about herself and her music, and the two subjects quickly blend into one: "Through my music, I try to express who I am—my origins, my story, my family, where I grew up, my financial situation, and how music can drive change and reveal who I truly am." At the time of our interview, her music existed only on Instagram and TikTok, but as you read this, her debut EP, A Lorenzza, released on November 13th, has officially marked the emergence of a new star.

"Starting on social media and then expanding felt right to me," she states, and we couldn’t agree more. After all, we’re here to interview her because of that choice. "I took my time before putting myself out there. I didn’t want to feel disappointed by the results or the numbers. This approach gave me a chance to see what worked and what didn’t, allowing me to build a fanbase and support. Jumping straight to Spotify without any groundwork can be risky, so I decided to wait. I think it’s a solid approach overall. Today, social media is the way to get out there, especially for people my age." This approach is evident on TikTok, where a viral snippet can launch the next international sensation.

“I took my time before putting myself out there. I didn’t want to feel disappointed by the results or the numbers. This approach gave me a chance to see what worked and what didn’t, allowing me to build a fanbase and support.”

Of course, social media has its dark side—the negative comments, the sense of entitlement from people who feel free to say anything, often hiding behind anonymity or the distance of a screen. "Positive or negative, the attention makes me happy. It means I’m having an impact, that something’s working. It’s strange to receive so many comments. I try to ignore the negative ones; they don’t affect me much. I don’t give them weight because, in everyday life, they don’t change anything."

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Lorenzza is clear-headed and enjoys answering questions, posing, and reflecting on music and fame. When we ask who her biggest inspiration is, she responds immediately and tenderly, "My mom." There’s no doubt she means it. Speaking specifically about music, she mentions Nicki Minaj and Drake, her dream collaboration in an ideal world. In Italy, she says, "I admire Sfera Ebbasta for his journey. I grew up watching him go from zero to a hundred. His journey motivates me, pushes me to give my best."

Full look PROTOTYPES.

Jacket and bag DIESEL, shorts and shoes MISSONI.

Top D&G from Sorry Mummy Archive.

Regarding her look, clothing and hair are clearly forms of self-expression for Lorenzza. Her visuals, distinct and beautiful, are perfectly suited to her music. "I love to go bold, play with colors and style. The look completes the picture, completes the vision. You can tell a lot about a person’s personality from their look. It’s important; I use it to express myself." And naturally, she can’t go without her curl cream.

Lastly, though Lorenzza is a rising star, we ask what advice she’d give to someone looking to follow her path. "My advice is to not be afraid to listen to yourself and to let go of certain things," she says wisely. "Sometimes, fear of losing certain things holds us back. But you have to think about the future, what will be helpful in a path that stretches five or ten years. If it won’t matter in five years, it’s not worth holding onto. For me, music is forever, so I told myself: this is all I’m going to pursue."