Here's how the Hairtech Talk by L'Oréal Professionnel and nss G-Club went

On March 18th, the spaces of nss G-Club were adorned in white, black, and silver, perfectly in line with the DNA of the L’Oréal Professionnel brand to celebrate the Metal Detox line of the market-leading brand in the field of professional products. The clean and minimal setup, complemented by decorations and delightful snacks, welcomed the L’Oréal Professionnel and nss G-Club community for an immersive experience dedicated to creativity, freedom of expression, and passion for the beauty and hair world. Participants had the opportunity to meet offline, network, and discover and experience the products of the French brand. This was the fourth meeting of the Il Punto G-Club format.

The true star of the event was the L’Oréal Professionnel Metal Detox line, a range designed to neutralize the metal particles that enter our hair daily, damaging it over time. After an introductory presentation, the community had the opportunity to experience the products, discovering their textures, fragrances, and features, also through a specially designed Technical Lab to delve into the details of the Metal Detox and Absolut Repair Molecular ranges and to analyze their own hair with the assistance of the L’Oréal Professionnel expert team.

The day was filled with various activities, from analyzing the hottest hair trends - which participants could experience firsthand thanks to the hairstylists from Team L’Oréal Professionnel - to the photo opportunity, where they could create personalized video content or snap instant photos. There were also plenty of step-by-step tips provided by the iconic L’Oréal Professionnel hairstylists on hair care. One of the most amusing moments? The Creative Workshop, where attendees crafted a series of cool accessories personalized with glitter and rhinestones in full Y2K style, to be flaunted on any occasion and as a tangible memento of the experience lived among creativity, beauty, style, experimentation, and an inevitable touch of metal glam.