DKNY celebrates the style and energy of New York in Milan

DKNY aims to capture the hearts of a new generation with the Spring 24 Heart of NY Capsule and its new face, model and actress Kaia Gerber. The 22-year-old is a true symbol of fresh and youthful American style - naturally with a New York touch, in the campaign shot by Alasdair McLellan. As a tribute to the style and energy of the Big Apple, this collection renews the logo and represents a monumental evolution in the brand's heritage, reflecting its ever-evolving spirit. Playful yet iconic, it shines a spotlight on the brand's ability to embrace new ideas, inspirations, and perspectives while giving it a new dimension, reimagining its aesthetic with a range of sportswear pieces.

Among the most surprising details: influences from street art and college aesthetics meet bold color palettes, denim jackets and skirts inspired by the nineties are reinvented for a new generation, utility vests and quilted outerwear, bombers, and bucket hats are rich in personality, proudly displaying the new heart DKNY logo front and center. Bags and accessories take on playful shapes, logos, and brand patterns are resized, giving a elevated touch to timeless staples tailored for the city that never sleeps. This is not just a capsule; it's a movement to rediscover the spirit of New York through personal and accessible style, speaking to and about the contemporary world, including Milan.

The launch event of the Heart of NY Capsule pop-up store took place in Milan, with an exclusive party during the shopping night at La Rinascente where guests could customize their bags and enjoy cocktails, experiencing the quality of DKNY's garments firsthand and then letting loose in wild dances. The spirit of New York invaded the city for one evening, bringing with it the music of DJs Paola and Pamela Ameyibor. The location is special and very fitting: the ANNEX space of La Rinascente - on Via Santa Radegonda, in the heart of Lombardy's capital - a perfect incubator for a capsule with a youthful soul that speaks to the future.