PUMA and Maybelline launch a make-up line

The world of beauty meets sportswear in the new project of PUMA and Maybelline New York. The two partners, in fact, launch a special-edition make-up collection that combines beauty, fashion, sport and high-performance products. Developed with the latest long-wear technology, the proposal consists of 12 pieces including a smudge-proof mascara, a metallic illuminant, the Super Stay Matte Ink lip liner and two new duo sticks: a new eye stick to long opaque and metallic hold and a colored and glossy waterproof face stick.

The feature that accumulates all the pieces of the exclusive collection, in addition to the multipurpose formats with an elegant and on-the-go packaging, is the fact of being designed on the wave of the athleisure obsession and keeping the lifestyle always active and energetic of Generation Z and millennials, as Trisha Ayyagari, Deputy General Manager of Maybelline New York, confirms:

Our young customers today prefer an active lifestyle: be it career, fitness or everyday life, they are always on the move, they are never satisfied and need high-performance products that reflect their personality.

Echoed by Adam Petrick, PUMA's Global Director of Brand and Marketing:

This collection is truly the representation of the point where the gym meets the runway, a goal we strive for in everything we do for our female consumers. We believe that this first ever collaboration will allow the Puma woman to move seamlessly from the gym to the street and provide her with the tools to look and feel her best.

Supermodel Adriana Lima, ambassador of both brands, is the face of the collection.