The best beauty looks of the faces of the New Masculinity
From Achille Lauro to Ezra Miller, the artists who are reworking the concept of masculinity
February 27th, 2020
There is always a great talk about female beauty looks, make-up and beauty products, but the wave of the New Masculinity finally gave us the opportunity to talk about beauty also linked to the male universe. If, in fact, the world of streetwear and sneaker culture, traditionally dominated by a male audience, have influenced women's fashion and wardrobes in the last decade, more recently there has been a turnaround that has led the male look to be strongly influenced by the rules and canons of women's fashion.
In this way, a style that we can define gender-neutral spontaneously rose, combining elements of male and female fashion and adapting to everyone's body and beauty. In the environment of cinema, music and fashion, people are adopting more and more a genderless approach, revolutionizing traditional codes and patterns. Among the main exponents, in Italy and in the world, we can mention the rappers Tyler, the Creator, Lil Nas X, Achille Lauro, but also the stars Harry Styles, Billy Porter and Ezra Miller, who usually surprise us with daring and unforgettable looks. The black make-up on the eyes or messy nail polish, legacy of a punk-rock culture and anticipated by Jared Leto, David Bowie, Johnny Depp and others, seem now outdated, leaving room for more refined and elaborate make-up.
We selected some of the most iconic and original men's beauty looks, recreating - as we like it at nss G-Club - a mini shopping guide to replicate them.
ACHILLE LAURO
Lauro De Marinis, aka Achille Lauro, in recent years, has gone from purely "trap" aesthetics made up of pigtails, grills on the teeth and visible jewels, to an almost extremely feminine look, reaching its peak during the last Sanremo Festival 2020. After having already surprised the rap-trap scene with a change of style also from the musical point of view, Lauro begins to wear boots with heels, latex and makeup, to amaze everyone in Sanremo with spectacular Gucci total-looks, designed by Alessandro Michele, inspired respectively by San Francesco, Marchesa Luisa Casati Stampa, Elisabeth I Tudor and David Bowie.
A must-have product for Achille Lauro: YSL Couture Variation Eyeshadow Palette
HARRY STYLES
The English singer Harry Styles during his career developed a musical and stylistic evolution that go hand in hand: from a more teenage look and music to a gender-fluid mature aesthetic and a consolidated artistic maturity. As Harry himself says, labels are not for him: "What women wear, what men wear ... This is not a problem for me". One of the must-haves for Harry's beauty looks is a lovely manicure, with nail polish or nail art.
Must-have product for Harry Styles: Nailberry Color Your Nails Set
BILLY PORTER
A must-have product for Billy Porter: Pat McGrath Labs Lust Lip Gloss
JADEN SMITH
A must-have product for Jaden Smith: Bleach London Rose Toner Kit
TYLER THE CREATOR
Tyler's looks are the most colourful of the rap scene, pastel and neon colours alternate on the star's outfits. Hair is the most important part of his beauty looks: the platinum blonde bob wig has become the symbol of the rapper's image, but also the animal shaved cut combined with a pastel blue LV outfit, shown during the 2018 Grammy Awards.
A must-have product for Tyler, The Creator: Christophe Robin Anti-frizz Styling Milk
EZRA MILLER
A must-have product for Ezra Miller: Burberry Lip Velvet Crush