The future of beauty says goodbye to perfection

We've been talking about the "imperfect makeup trend" since 2013 when, designers on the runway, decided it was time to contrast the perfection of clothes with a new visual awareness, dictated by blurry and deliberately approximate makeup. We've also seen it on the season's runways: from Versace's imperfect eyeliner to Eckhaus Latta's glittery faces to Tokyo James' orange masks. How to apply make-up, "smudging" it artfully? By going back to childhood and using your fingertips as a brush, playing with splashes of color and glitter powders to emphasize the strong points of your face, those that make you uniquely you. 

An aesthetic line that was missed with Pandemic, where minimal and essential make-up was prevalent for over two years. The return to the small screen of Euphoria, where makeup artist Doniella Davy has brought back the desire for glam in all viewers thanks to extremely bold looks, and the arrival of the new it-girl Julia Fox with her highly memorable make-up on our Instagram feeds, have however put everything back into play, making us want to claim a new beauty.

In order to be unique, we must in fact have a personalized make-up that makes us feel like ourselves and instills this self-awareness in those who observe us as well. It goes for a smudged-eyeliner or imperfect strokes of blush or eyeshadow on faces to immediately make the set of expressions we convey with our eyes more appealing. Imperfection thus becomes a new way to shout out to the world that we are tired of FOMO, the stress of always living up to an imposed perfection and even social and physical strictures and restrictions experienced for too long.

So this is an encouragement we're giving to all our readers: to reject perfectionism and the aesthetic myths of being "that girl" as imposed by TikTok, boycott the polite looks and the Clean Look trend and have fun with colors and textures on your eyes, face and lips, without losing even an echo of your personality. Even Nietzsche said that a bit of chaos can only generate a dancing star, and it's universally known that it's in disorder that you find order, your own order. So makeup almost becomes a psychoanalytical interpretation, manifesting sincere emotion through the combing of the eyebrows and the depth of the red lipstick worn. In short, abandon all the rules and teachings of tutorials and create, express that individual attitude that moves from within and give yourself a new look, different from the "canonical" that for years we have all diligently worn the same way.