Brad Pitt launches Le Domaine, his beauty brand

He has never seen a beauty tutorial, has no idea what a Gua sha is, and has no plans to start making videos on TikTok or end up on billboards. Yet if Brad Pitt said he had found the elixir of eternal youth we would believe him and stand in line to buy it. And not just because having played Benjamin Button, the man born an old man who rejuvenates with his years, gives him some credibility in the matter, but because at 58 he still looks great. How will he manage to maintain that look? Perhaps we can find out with Le Domaine, the genderless, all-natural skincare line that the actor developed with the help of the expertise of the Perrin family, the winemakers of Château Miraval, the wine estate Pitt bought for Angelina Jolie in 2012 in southern France.

Begun more than 15 years ago, the research carried out by Pitt's team discovered two skin care innovations that have become a key part of Le Domaine's products: GSM10 and ProGr3. The first, found in serum, cream, fluid cream and cleansing emulsion, is a molecule that combines the powerful properties of Grenache grape seeds with the seeds and skin of Syrah and Mourvedre grapes and serves as a powerful antidote to oxidative stress. The second comes from the vine's resveratrol and is helpful in keeping skin cells healthy longer.

All four of Le Domaine's products (The Serum, The Cream, The Cleansing Emulsion, and The Fluid Cream) are natural, vegan, 96 percent sustainable, and harness the power of grapes, a fruit known for its antioxidant properties that, as many beauty brands know well, can improve visible signs of aging and hyperpigmentation. In addition, as Pitt, who took up the skincare business influenced by ex-girlfriend Gwyneth Paltrow's success with Goop, tells us, they have a light, elegant and genderless fragrance developed by a perfumer in Grasse with orange blossom, cedarwood and sandalwood; while the texture is creamy, hydrates quickly and makes skin much softer. The packaging also reflects the brand's philosophy and ingredients: a refillable glass bottle fitted with a recycled wooden cap from old wine barrels.

The Le Domaine skincare line is available on the brand's website with prices ranging from $80 to $385.