Skincare creates jobs

There's an increasing interest in skincare and aesthetic treatments in general. From all perspectives. We delve into products and treatments, we can recite serums and products included in our daily routine by heart, including active ingredients, and we dedicate ourselves to our skin with great diligence. And not just facial skincare. We share this knowledge and our experiments with friends and online, adding fuel to the fire of beauty-related content, in an ocean of information: some more reliable than others. Consequently, sales channels are widening, e-commerce needs to be rethought, and the market is growing, becoming, in some cases, saturated.

Home treatments are not the only option

In this trend of significant growth, home treatments are complemented by those done by our trusted esthetician, at specialized centers, or by aesthetic doctors. Even though we love to buy the latest gadgets - from infrared masks to battery-operated massagers and at-home microneedling kits - nothing can replace the pampering of a facial, the wellness of a specialized center, the friendly hands that apply products to our face, tweeze our eyebrows with skillful gestures, provide services with equipment that we can never have at home, guiding us in their use. Unless you're Kim Kardashian, in her surreal office.

The resurgence of esthetic centers (and more)

That's why the service sector of the beauty world is prospering, especially in the United States. Beauty bars for fast treatments are popping up on every corner, and companies like Skin Laundry, specializing in laser facial treatments, are doubling their clinic count. Medical spas offering injectable treatments are also gaining ground, becoming less taboo, even for men. Consequently, job opportunities are increasing. The Bureau of Labor Statistics predicts that skincare specialists will grow by 9% from 2022 to 2032. Much faster than the average for other job sectors.

Statistics for the United States

According to official data reported by WWD, an average of about 12,400 job openings in the sector are projected each year. Among these are not only new positions but also replacements for those retiring or changing jobs. A nice turnover, therefore, also in generational terms. In May 2023, there were approximately 65,000 operators in the field in the United States. At the top of the list with the highest number is California, followed by Florida.

The beauty sector in Italy

Surprisingly, in Italy, the trend is similar, albeit on a smaller scale. At the end of 2023, data from the Agorà Observatory was clear: the average minimum expenditure of Italians on medical-aesthetic treatments for the face and body in 2023 increased by 42% compared to that of 2022, while the maximum average expenditure by 20%. A growth that promises - hopefully - new job opportunities. And all thanks to beauty. However, beware: the issue of impossible beauty standards, endorsed by social media and its stars, remains. As does that of professional ethics, which should guide any aesthetic intervention (from the most invasive to the least invasive). In short, hooray for new job opportunities, but let's be deeply aware. On both sides.