Troye Sivan is the new Global Ambassador for Rabanne Beauty

Rabanne is renowned for its iconic ambassadors, who embody the avant-garde spirit of the Maison and reinterpret it according to the codes of each new generation. The singer, songwriter, and actor Troye Sivan, in turn, is now considered an icon in the world of music, fashion, and the LGBTQIA+ community, earning recognition worldwide, gracing high fashion runways, securing roles in prominent film productions, and forming illustrious collaborations. 

Troye Sivan for Rabanne Beauty

It only makes sense, then, that Rabanne has announced Troye Sivan as the new Global Makeup Brand Ambassador, a year after launching its beauty collection. This collaboration comes after the star's iconic Rush video, where he wore a Rabanne creation, and his appearance at the brand's SS24 show with looks and makeup from the Maison's new season. "I've always been drawn to Rabanne's effortless vibe," said the artist born in 1995, who just came back from Europe with his tour. "I love to play and express myself, and over the years, I've worked actively to free myself from any restrictions I placed on myself when it came to fashion and beauty. There's something about Rabanne that feels very right, and their approach to fashion and beauty aligns perfectly with mine."

The Nudes Collection

Troye will make his debut as Rabanne Global Makeup Brand Ambassador in the new Nudes campaign, a next-generation beauty collection inspired by the Maison's iconic fabrics, captured in innovative textures that enhance the skin with camera-ready radiance. The campaign, shot by Louise and Maria Thornfeldt, features Troye in a makeup mood created by Rabanne Beauty Creative Director Diane Kendal. Under the spotlight, Troye embodies the campaign's manifesto: #NoFilterBeauty, with fresh and timeless looks designed to excite the next generation with greater self-awareness as they discover their true selves.