The Dolce&Gabbana branded perfume for dogs is here

For our beloved dogs, we would do anything and everything. Even buying them a luxury fragrance, to apply before a walk or a playdate at the park with other neighborhood dogs. A playful beauty routine that, when done with quality products, gives the animal's coat a pleasant scent while respecting their skin sensitivity. A new moment to celebrate the irreplaceable presence of our four-legged friends and the joy they bring to everyday life.

Dolce&Gabbana Fefé, the fragrance for dogs

With this in mind, Dolce&Gabbana created Fefé, the maison's first alcohol-free fragrance for dogs, developed by the renowned perfumer Emilie Coppermann. The unconditional love for the dog Fefé, the faithful companion of Domenico Dolce and Guilherme Siqueira, inspires this new, enveloping, and fresh creation. The fragrance has been carefully crafted to satisfy the olfactory sensitivities of dogs with its delicate notes, ensuring a pleasant experience for their owners and all animal lovers. It is enclosed in a green lacquered glass bottle, adorned with a cheerful red metal cap and decorated with a precious 24-carat gold-plated paw. With its lively yellow packaging featuring a raised paw, the new fragrance playfully and sophisticatedly tells the story of Dolce&Gabbana's style.

The priority? The dog's safety

The fragrance features a harmonious blend of olfactory notes, including the warm and enveloping scent of ylang-ylang, the fresh and clean touch of musk, and the woody traits of sandalwood. It has been approved by ethologists, well-received and appreciated by veterinarians and dog owners: its alcohol-free formula ensures well-being for the dog's skin and eyes and controls bad odors, for a playful beauty routine together. The product has been certified according to the Safe Pet Cosmetics protocol, the only voluntary standard applying the same regulations governing human-use cosmetics. Through a Conformity Recognition granted by Bureau Veritas Italia, participating companies demonstrate their sensitivity in creating products that ensure the animal's safety and respect, in accordance with established standards.

An irresistible campaign

A photo studio, the hustle and bustle of final preparations, then the flashes. Lights, camera, action! Center stage, posing on a stool, Fefé and his friends are the stars of the new campaign for the launch of Dolce&Gabbana’s first fragrance dedicated to them. Like true movie stars, the charming budding actors proudly and playfully pose for the cameras, revealing different aspects of their personalities to discover and love: rebellious and delicate, charismatic and sensitive, enigmatic and irresistible. The new Dolce&Gabbana Fefé fragrance will be available from August 1, 2024 in Dolce&Gabbana boutiques and on the website.