Balmain Beauty is here

"Beauty is more than just a new chapter. It’s a new book we’re writing together." With these words, Olivier Rousteing, Creative Director of Balmain, introduces Balmain Beauty and its first project, Les Eternals, a new olfactory experience composed of eight all-gender eau de parfums arriving in stores in September. Finally, two years after Rousteing announced the brand’s expansion into the fragrance sector, the time has come to discover the inaugural collection.

A dialogue Between Past, Present, and Future

In 1946, Pierre Balmain released his first perfume, Elysées 6483, created in collaboration with Germaine Cellier, one of the first women to become a legendary perfumer. Just a year later, in 1947, they launched Vent Vert, a fragrance considered revolutionary at the time for its distinctly fresh and "green" scent. Since then, the brand continued to produce fragrances until 2016. Now, it returns with a new collection that unites past, present, and future, blending Pierre Balmain’s Parisian legacy with the modernity and influence of Olivier Rousteing in fashion. After exploring the Maison’s archives, Rousteing, who was involved in every stage of creation, from concept to the visuals of the campaign shot by Carlijn Jacobs, decided to reinterpret four historic Balmain fragrances for a new generation: Vent Vert, Ivoire, Ébène, and Carbone. This led to the idea of a collection consisting of 8 new eau de parfums, with the addition of Sel d’Ambre, Rouge, Bronze, and Bleu Infini.

The Les Eternals de Balmain Collection

"Balmain Beauty is the freedom to assert one’s identity and live it with complete freedom. Beauty is being oneself and having confidence in oneself," stated Rousteing. Les Eternals is inspired by the universal search for identity and self-realization and is developed around the duality of richly textured ingredients, divided into four olfactory families: musk, amber, floral, and woody. The spicy and musky notes characterize Carbone, embodying the quest for identity and freedom, while Sel d'Ambre relies on amber to spread inner peace and personal fulfillment. Vent Vert, a reinterpretation of the first great green scent, combines the sunset inspires mandarin and jasmine, Rouge in Los Angeles, recreated with a floral and fruity bouquet; Ivorie updates Balmain’s New French Style with an intoxicating grand tubéreuse de nuit and vetiver roots. Bronze prefers cedarwood and patchouli with black pepper, giving it a fresh and sparkling note, intensified by tobacco leaves; Ébène is a reinvention of the 1983 fragrance inspired by Africa, distinguished by the use of ebony wood and myrrh; Bleu Infini is a call to freedom, transporting you to the vastness of the sky and the Mediterranean Sea, thanks to cistus, salted lichen, clary sage, pink pepper, and oakmoss. What unites such diverse fragrances? Their bold appeal, reminiscent of the popular perfumes of the '80s and Rousteing’s fashion. Additionally, all are encased in a bottle that recalls Balmain's very first bottle from 1946, with its diamond-shaped squared design, iconic colors of black and gold, and the PB monogram, inspired by the 1970 Labyrinth motif, on the cap.