Project Pan: the TikTok challenge against waste and consumerism

The beauty trend we’ve all been waiting for has emerged on TikTok: the Project Pan. A perfect challenge that promotes a responsible and sustainable use of cosmetics, helping us take a step toward greater environmental awareness in the beauty world. The Project Pan can become a daily habit that benefits not only the planet but also our wallet and well-being.

What is the Project Pan?

The Project Pan gets its name from the English word “pan,” referring to the visible bottom of a container, in this case, of makeup and skincare products. The main goal is to fully use up a cosmetic, thus promoting the use of items already in your collection, avoiding waste and unnecessary purchases. Especially during times like these—between Black Friday and holiday shopping, there's always a reason to buy—the Project Pan can help us self-discipline and resist rampant consumerism, often fueled by advertising and social media itself. Many users see Project Pan as a response to the growing pressure to buy more, alongside the deinfluencing and no-buy movements.

The Benefits of this Challenge

Adopting this practice offers several benefits. As mentioned earlier, there is a significant reduction in waste: finishing a product before purchasing another helps avoid unnecessary accumulation and reduces the environmental impact linked to packaging and unused products. By using what you have, you’ll avoid unnecessary spending and impulsive purchases, developing a more reflective approach to consumption, valuing quality over quantity. Lastly, you’ll truly appreciate what you already have. Pretty good, right?

How to Start the Project Pan

First of all, be realistic. Choose products you know you use frequently and are therefore easier to finish. Start with a few products. Experiment, try applying products differently, for example, using lipstick as blush and bronzer as eyeshadow—this way, you’ll finish the product faster. Avoid stress, the pan should be a pleasant experience. If a product doesn’t appeal to you or you don’t use it, it’s better to donate it or recycle it.

If you’re ready to start, your first step might simply be to look at your makeup drawer with fresh eyes. Who knows, you might discover hidden treasures waiting to be used to their full potential.