Huda Beauty presents the Ube Collection

Who hasn't heard of Huda Beauty? From Kim Kardashian to Bella Hadid, everyone is crazy about her beauty products. But prepare yourself to get obsessed with Huda Beauty's new Ube collection. Here’s a sneak peek of what’s to come: electric shades of lilac in your favorite Huda Beauty products, inspired by her favorite cake: Ube.

Who is Huda Kattan?

Huda Kattan is a renowned entrepreneur, makeup artist, and influencer of Iraqi descent, based in the United States. She is the founder of Huda Beauty, which she launched in 2013 with her first iconic product: false lashes. Her brand quickly became one of the most well-known in the global beauty industry. Her fame skyrocketed due to her ability to combine glamorous makeup and bold looks, leveraging strategic social media marketing where her presence is immense. Huda has become one of the most influential beauty influencers, gaining millions of followers. Over time, Huda Beauty has expanded its offerings, launching numerous other beauty products including foundations, eyeshadow palettes, lipsticks, and highlighters. Huda also expanded her influence with the launch of a skincare line, Wishful. Her ability to be authentic and connected with her fans, along with her passion for beauty, has contributed to her success as a highly successful entrepreneur.

Huda Beauty Presents the Ube Collection

Every year, Huda Kattan celebrates her birthday with an Ube cake, a Filipino dessert made from a purple root vegetable. This tradition has inspired a limited edition collection from Huda Beauty, featuring three of her most iconic products reinvented in a special electric lilac shade. Lilac is a color that tends to reflect light, making it perfect for illuminating the face and creating a radiant look. Additionally, its cool undertones make it ideal for counteracting yellow tones and redness in the skin, acting almost like a natural corrector. The Ube Collection includes the Easy Bake Loose Baking & Setting Powder in "Ube Birthday Cake," which sets makeup with a natural luminosity, the Blush Filter in "Ube Cream," a velvety blush that gives the face a healthy and glowing appearance, and the Faux Filler Lip Gloss in "Uuu-Baby," a plumping gloss that gives lips a full and glossy effect. These products offer a touch of freshness and radiance, perfect for those who want to add originality and glamour to their beauty routine. Available in limited edition, this collection is a must-have for fans of the brand.

How to achieve the perfect Ube look

The first step is to apply the Blush Filter in Ube Cream directly to the cheeks, using a soft brush or your fingers to blend it well for a natural, luminous effect. The second step involves using the Easy Bake Ube Birthday Cake under the eyes with a puff, starting from the inner corner and working towards the temples to set the makeup and brighten the area. This finely textured product also helps prevent the concealer from shifting throughout the day, giving a fresh, rested look. Finally, apply the Faux Filler Gloss in UUU-Baby on the lips, outlining them first with a lip liner for added definition. Together, these three steps create a radiant and harmonious look, with every detail designed to enhance the natural beauty of the face, adding a touch of freshness and definition.