The most talked-about perfumes of 2024
From the body mist of Sol de Janeiro to Arabian fragrances
January 8th, 2025
In 2024, perfumes were not just a sensory pleasure, but became a true phenomenon on social media. TikTok, Instagram, and YouTube created trends, where certain fragrances became must-haves for enthusiasts and beyond. In this article, we will take a look at the perfumes that dominated social media last year, becoming topics of discussion and influencing the choices of many users.
The most talked-about perfumes of 2024
Sol de Janeiro - n° 62
Sol de Janeiro body mists were among the most loved products of 2024, but the true star of the year is undoubtedly the bestselling Sol de Janeiro Body Mist n° 62. This mist won everyone over with its unique fragrance that blends sweetness and sensuality into an irresistible mix. Its composition is a perfect balance of salted caramel, vanilla, and pistachio, with a hint of samba flower that adds an exotic, fruity note, making it truly special.
Kayali - Yum Boujee Marshmallow
The Kayali Yum Boujee Marshmallow is one of the most talked-about and appreciated perfumes from the brand, known for its elegant and bold fragrances. This perfume is a true dream for those who love sweet and indulgent notes, but with a sophisticated touch that makes it perfect for those seeking something more refined. As the name suggests, Yum Boujee Marshmallow is an explosion of sweetened marshmallow, but it doesn't stop there. The fragrance evolves into a warm, enveloping blend with notes of delicious strawberries, shredded coconut, delicate freesia, whipped vanilla, and pink musk. The result is a sweet yet not overpowering scent that is both comforting and elegant, perfect for those who want to feel pampered without sacrificing a sense of luxury.
Kylie - Cosmetics Cosmic
Kylie Cosmetics Cosmic is one of the latest fragrances launched by Kylie Jenner's brand, and it is a true explosion of freshness and sensitivity. The composition of Kylie Cosmetics Cosmic is a sophisticated fusion of fresh, floral notes, enriched with hints of fruit and spices. Among the main notes are star jasmine and blood orange, providing a fresh base and a touch of energy, while the notes of amber, peony, musk, vanilla, and cedarwood add a warm and sweet layer, making the fragrance enveloping and refined.
Montale - Arabian Tonka
Montale Arabian Tonka is a luxurious and enveloping fragrance created by the famous French perfume brand Montale, known for its intense and captivating compositions. This fragrance stands out for its rich and warm blend of tonka, amber, and white musk, making it perfect for those who love oriental and indulgent scents, but with a sophisticated structure. The top notes are a spicy and fresh combination of saffron and bergamot, providing an immediate burst of energy. This fragrance is ideal for those who appreciate complex, warm, and sensory perfumes, perfect for colder seasons and special evenings.
Lush - Let the Good Times Roll
Lush body sprays were a discovery for many in 2024, and among the most loved is undoubtedly Let the Good Times Roll, a fragrance that captures the essence of a cozy and indulgent atmosphere, perfect for those who enjoy sweet and comforting scents. The main notes are a warm blend of soft butter, spicy cinnamon, salty popcorn, and caramel, which together create an aroma reminiscent of comfort and pleasure. A fragrance that mixes sweetness and warmth, creating a sensory experience that is both indulgent and comforting.
Giardini di Toscana - Bianco Latte
This year, milk-based perfumes were a must-have for any collection. The most beloved was Bianco Latte by Giardini di Toscana, a sweet and enveloping fragrance that combines delicate and sweet notes to create a refined and comforting perfume. It opens with a note of caramel, immediately evoking something indulgent and welcoming, like a freshly baked treat. As the fragrance develops, the heart reveals honey and coumarin, adding a warm and slightly spicy touch without being overpowering. Finally, the vanilla and white musk in the base leave a soft and fresh feeling, like a gentle hug that lingers over time.
Lattafa - Teriaq
Arabic perfumes have taken social media by storm, with many fragrances going viral. Among them, Lattafa Teriaq seems to have captured the hearts of enthusiasts the most. Lattafa Teriaq is a fragrance that blends sweetness, freshness, and more intense notes in a truly intriguing way. It opens with a mix of caramel, apricot, and a touch of pink pepper, giving it a sweet yet slightly spicy start. As it develops, honey, rhubarb, rose, and white flowers come into play, creating a soft, floral heart with a bit of freshness from the rhubarb. At the base, the fragrance becomes warmer and more enveloping thanks to leather and vanilla, creating a woody and resinous depth, along with a persistent softness that leaves an elegant and sophisticated trail.